social media

A COMPLETE GUIDE ON SOCIAL MEDIA MARKETING FOR ARTISTS 

Be truthful to yourself: music marketing is no easy business. It's difficult for artists to focus on the creation of quality music and promote themselves at the same time. So, how do you go about promoting your latest releases, trying to get attention from fans, and building a strong network at the same time? It must be pretty exhausting if you are truthful to yourself. However, it presents you with numerous benefits to make a name for yourself. 

Musicians are busy people and it's easy to forget about marketing. If you are focused on growing an online presence on streaming platforms like Spotify and Apple Music, that's great but you need to make use of other options and expand your reach. For the sake of growing an active fanbase, you may choose to turn your attention to social media marketing. What's the importance of SMM for your music brand? Ask yourself: why do I need networks push and how could it possibly help me? The truth is just that social media isn't a one-size-fits-all solution to handle all your problems but it can present you with a smart way to grow your audience and spread the word about your music. 

You may ask again: how is this possible? 

To start with, you should know that most of your audience is on social media. Popular social media platforms such as Facebook and Instagram boast billions of active users. These numbers are much more than what you would find on any streaming platform. Asides having the numbers on your side, an established social media presence will help your fans build trust in your professionalism. In such a competitive industry, an advantage may be in form of an active social media profile. However, social media can be tricky to handle for even the biggest stars. But how do you go about it? Let's dive right in. 

What Are The Proven Tips On How To Build A Fanbase On Social Media? 

Create Your Music Social Network By Optimising Your Profiles 

When someone is interested in you, they would go-ahead to take a look at your social media profile. Whatever they find there could either make or mar your career as a musician. That's why you need to go through your profiles on each social network (including Facebook, Instagram, and Twitter) and edit the information on them. Your social media pictures should be recent ones. Your profile or bio link should point towards your latest releases. Update any information on the profile including scheduled events and tour dates. These profiles should contain vital information about you including sponsorships, partners, and so on. 

❗️ Regularly Keep Your Audience Updated 

It's important not to bore your audience with old content. Are you going on a tour, cooking up a new single, or compiling an album? Update your fans on this information. You may also choose to get some help to update your social media profiles and keep fans posted on your recent activity.