May 14, 2020
Music festivals have transformed, changed, metamorphosed, transmuted, and transfigured themselves over the last decades. We all know that guy or girl who complains about Coachella or Burning Man. Everyone’s talking about our beloved musical blessings as if they weren’t touched by the angels of th...
July 29, 2019
At any one given point, there are thousands of new artists trying to put themselves out there. They are seeking to promote their gigs, and hopefully scale the ladder to the top. What do you need to highlight to promote your event successfully? If you are one of the upcoming artists, your top prio...
June 12, 2019
This summer will explode from a huge number of cool festivals around the world. We found the coolest events that will be held in Europe this summer. SONAR (July 19 – 20) WHERE: Various venues in Barcelona LINE-UP: DJ Krush, Holly Herndon: PROTO, Dengue Dengue Dengue, Leon Vynehall, Ross From ...
October 01, 2018
If you are tired of hysteria around top festivals but still long for exciting musicians in the most unusual spots offering an alternative to uniform line-ups, here are ten of our favorites. Positive Education Festival, France During six years of productive work, Positive Education Festival team ...
December 05, 2017
Kiev, the capital of Ukraine, is often called the second Berlin and it's truth. There are constantly organizing musical events in this city, and nightlife is boiling even on weekdays. We visited the large-scale Kiev music festival Phantasmagoria. It was a wonderful show. If you want to promote...
5 PROVEN TIPS ON HOW TO START A MUSIC FESTIVAL
Woohoo! Let's say that you have to host a music festival, then you should keep in mind that there will be many details involved. It's an important aspect of the entire festival that you get people together quickly, start selling tickets and spreading awareness about the event. Music festivals are capable of earning lots of money for their organizers when they are done properly. However, making a lot of money from the festival will only be possible when you can sell enough tickets and promote the event considerably. There are also other steps that you can take to ensure the success of the event. Without further ado, let's take a look at some of the tips to help you organise your next event and bring in crowds from the right places.
What are the tips for a Music Festival Marketing Plan and Promotion?
✔️ Identify the ideal target audience to promote your festival: The way to inform people about your upcoming event would be through promotions. Hold your horses! Before you head out and begin telling everyone about the swell music festival which you have planned, you must identify the right type of people to attend your event. When picking entertainment, type of food and music, and venue, it should appeal to your target audience. Voila! As soon as you have finished organizing the details for the event, consider the best way to convey information to your prospective guests. Do these people want to view the information displayed on flyers, read it in the newspapers, or sign-up to a newsletter from your website?
✔️ Organize other events that will run throughout the year: An effective way to keep your target audience informed about your music festival is to organize smaller events that will lead up to the date of your main event. By doing this, you will convince people of your ability to host a good party and show you're not a one-trick pony. Now, wouldn't that be nice? Several events will also promote your music festival to a new audience who may not have previously considered purchasing tickets. They will enjoy your smaller events and look forward to the "Big One".
✔️Make use of social media platforms for promotion: Social media is now more active than ever and there are millions of users across various platforms. Examples of social media platforms that are appropriate for promoting your event include Facebook and Twitter. You can create unique landing pages to direct online traffic and provide interest updates and latest line-up announcements to guests. It's also possible for you to organize a competition where certain users win tickets to the music festival. Event organizers can utilize #hashtags to reach more people, reflect your location, and target the right set of people.
✔️ Create a timetable and follow it closely: How many times do we make and fail to follow through with them? Yikes! I guess you can count several times when that has happened. Planning an event is stressful and a proven way to make sure you don't miss any details is by creating a timetable. Then, you have to make sure you follow the details of the timetable to the latter.
✔️ Constantly remind your anticipated guests: You can make use of email to provide guests with timely reminders and latest updates about the upcoming events. However, you have to watch the frequency of your newsletter or else you risk spooking your guests. If you haven't compiled an email list you may opt for social media. With enough resources, it's also possible to create a mobile app to increase your coverage to more people. Now, you know how to run a music festival and have fun. Organizing Organizing a great music festival takes a lot of work and dedication. The tips listed above can help you spread the word properly and achieve an impressive turnout at the event. It's time to party!