- amazon music promotion
- apple music promotion
- beatport promotion
- deezer promotion
- electronic music
- event promotion
- facebook promotion
- google play music promo
- instagram promotion
- music business
- music production
- music promotion
- playlist placement
- playlist promotion
- record label
- resident advisor
- social media
- soundcloud promotion
- Spotify Promotion
- streaming promotion
- tidal promotion
- tiktok promotion
- video streaming
- youtube promotion
Learn From The Experts On How To Promote Your Record Label
Everyone knows that starting a record label can be a lucrative way to make money while also promoting impressive talents in the world. Usually, record labels are started by people who love playing music or listening to it. These people fish around their region to identify the best talents and groom them until they achieve fame. However, guiding your record label to success isn't just about representing talented individuals. It involves other processes such as advertising or else you'll be unable to sell many copies of even your best songs. So, what are the vital steps to promoting your record label?
The Importance Of Branding To The Sucess Of A Record Label
The importance of branding is that you want your listeners to be familiar with the type of "sound" that you stand for. All you need to do is round up a small group of talents with a similar sound. Voila! You have created an identity for yourself. The identity of your brand should be such that when people think of the name of your record label, they can attach it to a particular style of music. As soon as people get interested in one or two of your music acts, they will be tempted to explore other artists under your label. Popular record labels that have achieved success with this branding structure include Saddle Creek, Sub Pop, Secretly Canadian, and Drag City.
Start your label small and create a brand by introducing consistency in your work and advertising efforts.
Identify the need for advertising on websites to increase your audience
Well, you can't just sit in an office and expect the whole world to know about your label. We live in a digital era and you need to maximize that advantage. The internet represents a cost-effective way to get information about your record label out there. Make plans to purchase advert spots on renowned music websites such as CokeMachineGlow and Pitchfork.
Another effective promotion strategy would be to send your content out to hundreds of blogs all over the internet. If these bloggers take it upon themselves to do a piece on your record label, you get to enjoy a form of free advertisement that could reach thousands of people at once. You can also consider hosting a website for your label where people get to see first-hand content about your label and even download music directly. Now, that's just gonna be awesome.
If it costs too much to own your website at the moment, you can opt for a page on Bandcamp. Bandcamp is a popular online marketplace designed to allow artists and labels to sell their music digitally.
Are You Handling Your Record Labels Promotion The Right Way?
Owning and promoting a record label is no easy business. The competition is stiff and there is a pack of wolves just waiting to rip you apart with terrible deals. You need to get things right and there is virtually little or no room for error. Label owners have to go all out to express their identity to the whole world while making sure that they have the best talents at their disposal.
Asides the options listed above, there is still a variety of way to promote your record label. You can advertise free concerts for fans and get them to see the talent at your disposal first-hand. Label catalogs and pamphlets can also be distributed at shows. Many record labels also sell branded t-shirts to their fans at cheap prices.