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THE ULTIMATE GUIDE TO SET UP A FACEBOOK MUSICIAN PAGE
You probably can't believe your eyes, but Facebook marketing for musicians is still a thing. It's more valuable than you may think. Yes, Facebook has lost many of its young users to Instagram, but the social media platform maintains its relevance to music marketing.
Did you know that marketing professionals make use of Facebook more than any other marketing options? That's to show you how useful Facebook can still be. In this post, you will learn how to make a musician page on Facebook.
The reason a lot of people have chosen to stick with Facebook is that the platform has a reputation for connecting people and satisfying their needs for empowerment and recognition. This is in contrast to what you get from Instagram, where everyone is looking to have fun, relax, and discover new content. Facebook also gives more room for longer videos.
As you try to create a brand for yourself, here are a few things you need to learn about Facebook marketing for musicians.
Tips On How To Market Your Style Of Music On Facebook
What do you need to make a promo on Facebook? Some sources may tell you it's a profile, but you need a Facebook page. What's the difference between both options? A Facebook profile is strictly under your control, while a page can be controlled by collaborators such as your manager or bandmates.
Using a Facebook profile also lets you monitor any of the following:
❌ The age group of your fans/audience
❌ The gender of most of your fans/audience
❌ Their activities on your page
❌ The frequency of visits to your page
❌ Their intentions of visiting your page
You can even get to see which of your posts are effective and which aren't.
It's also vital that you know that Facebook profiles are only used by an actual person and not for business purposes. A profile used for business or music-related promotions may get taken down by the platform.
How To Handle Facebook Optimisation For Artist Pages?
Artists can create a page for themselves by logging on to www.facebook.com and clicking the link to signup for a page. After you are done creating the page, it's time to work on the 'About' section. Never ignore this section because it's what tells visitors what your music is about, who you are, and any other vital information. Fill this section with clear intent and be detailed.
The next thing to do would be to upload some images. Select a portrait for the page and a suitable cover image. You may decide to upload a video clip of your performance as a cover image. Now, you are ready to start your marketing campaign for musicians.
To proceed, you need to link the feed on your page to your other social media accounts. You can do this by adding HTML tabs. The advantage of this is that you get to share traffic with your other music-related profiles. If you own a website, you should consider sending people to it too.
Now that you have set up your profile, you need to learn to maintain your online presence. You should do the following:
❌ Reply positively
❌ Post quality content regularly and according to a schedule
❌ Use videos to display more content
❌ Engage followers with polls to learn more about their preferences
❌ Use analytics to monitor activities on the page.
Finally, you are set to have a great Facebook marketing campaign for your music.