streaming promotion

WHAT ARE THE BEST TIPS TO HELP YOUR HANDLE YOUR STREAMING PROMOTIONS? 

There's no doubt that streaming platforms are everywhere and they help music lovers gain access to an exclusive list of songs. Due to this, many artists are intent on leveraging the numerous benefits which these platforms provide for them. However, many of these artists fail to do it properly. 

Numerous artists have found a way to earn lots of money from different streaming platforms such as Spotify, Apple Music, Pandora, Google Music, and so on. A streaming promotion is more than just making your song available on the platform; you need to promote it and make sure that everyone is aware of the release. To achieve success on a streaming platform, every artist will need a combination of an effective strategy and great music. 

Streaming Promo Strategies 

❌ Create verified accounts and utilize analytics.

As an artist, you would need to create a verified account on each platform where you would like to make your music available for streaming. Many of these platforms are designed to allow each artist to create a customized profile. You will also use on-platform marketing tools to boost your online presence and analytics to review your performance. 

❌ Avoid guaranteed streams or guaranteed playlist placements to boost music streaming numbers. 

Numerous streaming platforms have warned artists against patronizing any service provider that promises guaranteed streams or playlist placements. Some will even go further to explain that any artist who tries to artificially boost their online presence and stream counts risk a ban from such a platform avoid working with such service providers. Services that promise guaranteed streams usually rely on unscrupulous means to satisfy their clients. The same problem holds for those that promise guaranteed playlist placement. They only risk exposing the career of such an artist. 

❌ Avoid streaming your music repeatedly because it will end badly.

In a bid to increase the stream count and generate more revenue from their song, many artists are found guilty of streaming their music on repeat for days. There's no problem when you choose to listen to your music but playing the song continuously in a loop for two days straight is unacceptable. Eventually, the streaming platform will notice and the song will be taken off the service. Don't indulge in it! 

❌ Encourage your audience to follow you on streaming platforms. 

The people who follow you on streaming platforms are most likely to be aware of your new releases. You can make use of other social media channels to encourage fans to follow your accounts on popular streaming services. Let them know that followers are more likely to spot new releases and enjoy them. Release new music regularly to keep fans entertained. You are under no pressure to come up with a new song every week. However, you have to regularly keep your fans entertained with your tunes. Create a schedule that works for you and stick to it. By doing this, you will be able to keep up the momentum and widen the reach of your audience.