Viewing Instagram Insights on Instagram as a Musician
Understanding Instagram insights and analytical data is essential for your overall success. Understanding the key analytics keeps you updated with the content, representing the quality of posts, their relevancy, and the level of engagement you have at the moment. Moreover, an in-depth analysis of Instagram analytics may help you find a point of growth. Simply saying, when you see your gaps, it's easier to cover them and move on.
Being a good musician is not only about creating good music. It's also about sharing high-quality social media content and staying updated about the recent trends. Of course, there's always an option of learning without advanced analysis. However, advancing without account insights is like searching for gold in the dark. You may succeed, but far later than you actually should. With that, we recommend you take advantage of the insights today and move on. In this article, we will tell you why you should view insights more often, why an Instagram business or creator account is advantageous, and how to make your Instagram profile stand out.
|
Metric |
Description |
Impact on Musicians |
|
Engagement Rate |
% of likes, comments, shares, saves relative to reach or followers |
Indicates how well fans interact with content — higher rates improve visibility |
|
Reach |
Number of unique accounts that saw your content |
Shows how wide your exposure is. Key metrics for brand awareness |
|
Impressions |
Total number of times your content was displayed (including repeats) |
Makes the promotion campaign more impactful and increases visibility |
|
Reels Plays |
Number of times a Reel was viewed |
Helps track the performance of this type of content. Essential for promoting music videos. |
|
Follower Activity Time |
Shows when your audience is most active |
Helps schedule posts/releases for maximum engagement |
|
Follower Growth |
Increase or decrease in followers over time |
Shows how effective your promotion campaign is. |
|
Profile Visits |
Number of users who proceed to your profile |
The more profile visits you have, the more followers your profile will have. |
|
Saves |
Number of users who saved your post |
Shows deep interest. Helps you trigger the algorithm and establish a connection with your audience. |
|
Discovery Source |
Where viewers found your content (Explore, Hashtags, Feed, etc.) |
Helps you establish content posting and hashtag selection. |
This table represents key metrics creators should consider when working with Instagram. Below, we will explain why they matter and how to work with them.
Key Points You Will Only See With Instagram Analytics
Checking metrics of your Instagram posts is advantageous and, in fact, necessary. Since you want to avoid old marketing strategies and encourage users to interact with your content, it's necessary to see everything in detail. Since Instagram Reels, especially edits featuring favorite tracks, became a top format to share viral music, people may want to know how effective their efforts were. It's confirmed that Reels engagement increases the content visibility by 22%, making your content easier to spot in the feed and the For You page. However, it's only one point that gives no specific information about the effectiveness of your content. What you can do instead is to focus on the following points:
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Define types of posts that work for your audience. Whether you do compilations, music videos, or share backstage footage, you can track engagement and understand whether they are effective or not.
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Understand when your followers show the highest activity. If you publish new content when your audience is less active, you won't get the desired engagement, and the post may even get into a shadow ban.
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Reshape your content strategy. Define major types of content you use and see how they work with your followers. If you consider your current approach ineffective, change it.
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Avoid time-wasting methods. Focus on being efficient. Since your goal is to maximize follower count and user engagement, use only the most effective tactics.
In case you have already figured out the key points that should be changed in your approach, boost your updated content strategy with high-quality Instagram promotion.
What Metrics Matter the Most on Instagram?
Instagram is a platform that represents dozens of metrics from different categories. Likes, comments, and shares belong to engagement metrics, as they require users to somehow engage with your posts. Whether they write a comment, share your post in stories, like it, or simply put a like, it immediately triggers the algorithm. If you check the stats of a specific post, the platform shows the overall number of accounts engaged with it. Follow metrics displays the number of followers, updating the insights within a specific timeframe (7, 14, 30, 60, or 90 days).
Reach and impressions are global metrics that show not only current followers engagement but also represent the overall engagement with non-following accounts. For example, if users who see your posts as recommended share reactions or even save the posts, it will belong to the reach and impressions section.
Instagram Reels have an additional metric compared to classic image posts. When checking metrics for this type of post, you can see reel plays, showing how many times they've been viewed. This type of metric is often more important for influencers and viral music artists than any other, as it keeps the video on top of the trends.
How to Check Your Metrics on Instagram?
Generally, you can check advanced Instagram metrics on the platform and via third-party tools. To do it on the platform, consider switching from a default account to a business account. In the settings section, go to the account and activate the professional account. Once it's done, you are free to view Insights. Open the menu in the top right corner. You will see the section called "Insights." Click on it. Once you're there, you can see the overall engagement and full data about your audience, including demographics, geography, age gaps, and even the way people found your content (direct profile access, For You Page, or by a hashtag search).
If you want to check the stats in any other way, there are other options available. With a bunch of Instagram analytics tools, you can connect your account and check everything from engagement rate to recent profile visits. In one of our articles, we discovered the most powerful tools for analytics and research. If there's something you find effective to discover Instagram insights, consider using it for a better experience.
Why Do Instagram Metrics Matter for Musicians?
Understanding the dynamics of your Instagram engagement is a first step towards building your brand. As a musician, you might use the platform not only to share your music but also to represent yourself as a solid genre representative. If you're afraid that personal brand development will take a lot of time, don't panic. If you have all the insights in front of you, Instagram marketing and further planning become much easier.
Utilize the power of Instagram and use additional tools to become a better creator!
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