Making Money on X (Twitter) as a Musician: Monetization Tips
Twitter, or X, whatever you call it, seems to be an extremely underrated platform in terms of music promotion. People mostly use Twitter accounts to follow bloggers and officials, discover the latest news, or just find something unusual. However, this platform has a solid hidden potential for monetization. With it, you don't just earn money - you become a full-fledged influencer with a presence on one of the biggest social media platforms in the world. People say they don't get the format of Twitter, but it's only a matter of time before they get used to it and start using all the capabilities of the platform. If you're willing to start effectively utilizing Twitter for monetization and show the value of your music, you're at the right place. In this article, we will show you how to promote revenue-sharing music on Twitter, optimize your profile, create catchy posts, and implement a personal posting schedule.
|
Platform |
Common Promotion Methods |
Notes & Strategy Tips |
|
Twitter (X) |
- Teasers (snippets, lyrics) - Hashtag campaigns - Artist-to-fan interactions - Viral tweets/memes - Link sharing (Spotify, YouTube) |
Engage in conversations, comment on trending topics, and retweet fan content. Use strong CTA with links. |
|
|
- Reels with music clips - Stories (polls, countdowns, swipe-ups) - Aesthetic album visuals - Collaborations with influencers - Live sessions |
Focus on visuals & storytelling. Use behind-the-scenes or “making of” content. Post consistently to feed and Stories. |
|
TikTok |
- Challenges and trends using own song - Duets and stitches - Influencer collaborations - Authentic personal moments - Strategic use of trending sounds |
The algorithm rewards consistency and originality. Short, catchy hooks work best. Encourage user-generated content. |
This table compares the most common promotion methods for three platforms: Twitter, Instagram, and TikTok. We have already compared two platforms in terms of marketing. Today, we will show you what you can achieve with Twitter and how the
Why is Twitter Advantageous for Musicians?
Twitter became unique due to its concept. It's a microblogging platform where you share posts (tweets) and make reposts (retweets), sharing content of other users on your page. You can create posts using text, visuals, and GIFs, and include files. Years ago, there was a strict character limit on all posts. Moreover, users weren't able to edit their tweets. Today, there are two major types of posts on the X platform.
-
General posts have 280 character limit. They can include links, videos, images, polls, and GIFs. Such posts are available for all types of users.
-
Longer posts become available for X Premium users on all tiers (Basic, Premium, or Premium +). The length can be extended up to 25,000 characters and have additional features. You can add bold and italic text formatting, edit posts within a time limit, and upload large files (up to 8GB) or longer videos (up to 3 hours).
What does it mean for musicians? They can upgrade their Twitter profiles and use them to share exclusive content unavailable on other platforms. It could be early versions of the tracks, backstage footage, lifestyle pictures, etc.
The whole idea of using X as a platform for content sharing and monetization is to represent a new format of social media content. While Instagram focuses on visuals and has specific advantages, TikTok dominates the niche in terms of music videos, and Twitter is something you would not compare to any of them. All these platforms play a significant role in music marketing in 2025, making a difference for creators on all levels. So, let's get closer and find out how to use its full potential.
Adapt Your Content for Twitter for Visibility
Proper content optimization becomes crucial for social media marketing and music promotion. Simply pasting your content from one platform to another won't be effective for visibility. That's why you need to enhance your posts and optimize them according to platform demands. What does it mean?
Let's say you post a music video on YouTube, and you want to share it on Twitter. While the full-length format may not be appropriate for X, a short-form clip seems to be a better option.
Travis Scott announces his upcoming concert in Doha, Qatar, that will take place at the Circus Maximus Stadium on May 16, 2025. No additional explanations needed, as there is a trademark poster with all the needed information. Good for Twitter format.
Use Links to Your Advantage
Proper link usage is essential for everyone who wants to monetize Twitter content or use Twitter ads for effective promotion. Regardless of the account status (free or premium), using links fits the overall content format on the platform and helps you maximize engagement. Moreover, it's not only about the content. Adding links to profile description helps others learn more about your personality and access music platforms you are presented at.
A good example of proper link usage is 21 Savage. It seems like nothing special, as he only shares a website link in his profile, but it's just enough. It's the first thing people see in his X account, and when they proceed, they see the upcoming tours, social media links, and music platform links. No additional searches and time spent. Everything about your favorite creator in one place.
Edit Your Profile and Complete Verification
A solid social media presence builds credibility, which is extremely important during your first steps in the music industry. When you develop profiles on different platforms and work with multiple audiences, producers, publishers, and other musicians recognize you as a top-tier artist. It's a major step towards building a personal brand. So, whether you utilize X for content monetization and fanbase development, you have to complete two major steps: edit your profile and complete verification.
Profile editing has three major elements: profile picture, banner image, and description. Let's break down each of them.
-
Profile picture. It should be professional and share your vibe (chilling, strong aura, chaotic narrative, etc.). Consider that X will crop the image to a circle format, so make sure you select the best one.
-
Banner image. A background image of your profile. Musicians often change it, associating it with the latest releases, upcoming releases, or even character changes. For example, Kendrick Lamar sets a picture related to one of his latest tracks, Luther.
-
Twitter bio. It must be short and informative, containing all the needed information about your style and genre. Later, when becoming more recognizable, it's reasonable to refresh your description. Adding a Linktree to the X description is also a great option.
Once the description is optimized, you should verify your profile. The blue tick isn't just a mark - it's a step towards establishing yourself on the platform. First, make sure your profile truly represents you as an artist, as your bio, background image, and account picture match your style and genre. The second step is to confirm your email address and phone number. You can do that by proceeding to account settings. After that, check whether your tweets are set as "public." In the Security and Privacy section, remove the tick from the "Protect your Tweets" section in the "Audience and Tagging" tab. The next step is the Twitter verification form. You have to provide proven links to other social media profiles to give more information about yourself. Also, there's a section with up to a 500-word explanation on why the account should be verified.
If you want to raise your chances of getting approved, show how the verified status will benefit not only you but also other users who engage with your account (for example, it will be easier for fans to recognize you).
Music Promotion via Professional Twitter Profile
Music promotion and further content monetization are possible when you use the platform's full capabilities. First and foremost, you have to be active. Track releases, backstage content, latest releases, and teasers - everything should be posted as soon as possible. Users visit Twitter searching for the latest updates, and the best option is when these updates come from real people, not news channels. When you make an announcement yourself (especially when your profile has a Twitter blue tick), it's much more valuable than having the same post in a news channel.
Interaction with other users comes next. Twitter activity isn't just about you; it's about how you integrate into a global community. In the music world, especially on the highest level, X is the place to communicate and cooperate. When rappers retweet each other or respond to valuable messages, it shows an understanding of the major problems or being aware of the latest trends. Most of them do it in style (short message understood by everyone and the one that doesn't need an explanation).
Hashtag usage on Twitter matters. When you mark your posts with tags, you highlight them among billions of posts on the platform. It's important for getting impressions and standing out in the most popular topics. The more impressions you get, the higher your chances are of appearing in the top spots of the search. Also, work on delivering engaging content, not just a link with a description. Add elements of storytelling and create situations to present your music in an exciting fashion.
Is There a Way to Make More Money on Twitter?
Despite the monetization program that becomes available with at least 500 followers, Twitter is more effective for indirect music monetization. You invest in your account, create a recognizable account, and push your tracks using hashtags, catchy descriptions, and cooperation with other artists. With that, your overall revenue from multiple platforms rises rapidly, as your recognition and overall presence come to another level. However, if you want to intensify monetization, consider implementing paid music promotion. With organic reach and engagement from listeners interested in your genre, you will have a solid boost in streams, likes, retweets, and follower count, making your songs stand out.
Invest in quality and turn it into a solid result, gaining music streams and reaching new audiences!
How to verify a Twitter account for musicians?
Should I update Twitter profile as a musician?
How to monitor your performance on Twitter?
Is Twitter a good platform for musicians?
Alina Vega
Good summary. I’d be more confident jumping in if I saw more success stories from indie artists, not just big names.
Good summary. I’d be more confident jumping in if I saw more success stories from indie artists, not just big names.
Sophia Jenkins
X is definitely more chaotic than other platforms, but maybe that’s part of the appeal for music discovery.
X is definitely more chaotic than other platforms, but maybe that’s part of the appeal for music discovery.