Best Instagram Marketing Tools for Musicians

In 2024, Instagram made a solid breakthrough. The platform has been flooded with trending videos and memes, and not only average users but also huge companies are following these trends to increase engagement.

Do you remember the hype over the song "Made in Romania?" When Inter Milan won the Italian championship, the Turkish midfielder Hakan Chalhanoglu made this song viral during the celebration, so even the club's official Instagram made reels related to that trend.

Still, finding trends is a tough task, as it requires in-depth research to find viral content and a powerful toolset to craft viral content. Beginners may spend a lot of time finding the right tool, but this time, everything is much easier. In our article, we discuss powerful marketing and editing tools that will help you analyze, customize, and create awesome content from scratch. You will be able to post viral content regularly, getting incredibly high engagement on Instagram.

Made in Romania is only one of many trends that took over social media in 2024. In this video, the author reveals the most popular trends of the year and explains why they are so popular today.

Such trends don't appear suddenly, as people monitor the platforms to find something new. If someone created one Instagram post that successfully went viral, the trend becomes unstoppable, and anyone can make temporary success by creating trending content. Still, a simple trend following is not enough. To have a complete understanding of marketing on the platform, you need to equip yourself with a powerful Instagram analytics tool. There are dozens of tools available on the market, but people always search for the best Instagram tool. If you want to use every opportunity for Instagram growth, you should work with the best tools for analysis, management, and tracking. 

How to Identify a Good Instagram Marketing Tool?

Simplicity is above everything. Tools you use may have complex structures with access to multiple options, but the usage of this program should be simple and intuitive. Even if you manage multiple projects or switch between social media accounts, it should happen quickly. The user should be able to switch between the available options quickly, scroll through the application, and process the available information. Before selecting a tool for Instagram management, ask yourself the following questions:

• What capabilities does the application have? What exactly can you do with it? Does it fit the goals of your marketing strategy?
• Is this tool available? What is the cost of a monthly subscription, and is there a chance of getting a free trial before the purchase?
• How do you get reports and analytics? 
• What additional features does the application offer? If you want to use a single application, you have to make sure it has everything you need.
• What options for customer support does the application offer? How fast can you remove the problem and get back to work?

Keep these questions in mind when selecting an Instagram tool for work. Also, pay attention to user reviews. Sometimes, testimonials tell much more than official statements and descriptions. For example, users who have already used these applications are told about optimization issues, bugs, and other things developers won't feature.

Tools for Research and Analysis: Hootsuite and Sprout Social

Since there are dozens of apps and tools designed for specific goals, we select two of them to highlight key features and explain how you can use them to improve your Instagram marketing experience.

First on the list is Hootsuite. People who have used it for a long time say it's one of the best options for managing Instagram accounts, receiving exclusive analytics, performing complex analyses, etc. When using Hootsuite, you can set exclusive tabs for each platform, so working with every case will be much easier. You can also do this to manage multiple Instagram accounts, pick the best posting time, and work with various Instagram campaigns without the risk of being confused. Featured case studies show how effective this tool can be in various situations. For example, a patient care company used Hootsuite to drive more LinkedIn applications and recruit talented specialists.

You can do the same with Instagram to get more sales or promote your music for higher engagement. For example, one of the features allows you to schedule posting and get your content posted right on time. You can create your content beforehand and use this Hootsuite feature to post according to the content plan.

Social listening is a feature forced to improve the quality of your content. It's an AI-based option that allows you to perform an in-depth analysis and receive detailed summaries. With it, you can discover trending topics and search for unusual promotion ideas. If you want to get more streams on SoundCloud using Instagram, consider using these features for better engagement.

Sprout Social stands out as one of the most popular social media management platforms, especially in analytics. It helps gather valuable insights to identify tendencies and patterns in your audience's behavior. Another advantage is the ability to track cross-platform engagement and local engagement on multiple platforms (in our case, Instagram).

For example, if you release an album or a single track, you can monitor how many users proceed to it via Instagram and compare it to other platforms. With its ability to analyze competitor engagement and isolate the most important information, Sprout Social has become a vital Instagram management tool. You can see what Instagram hashtags gather the highest engagement and receive information about other attributes.

Design&Editing Tools: Canva and InShot

Instagram growth directly depends on the quality of your content. If you constantly improve the quality of your posts, it will give you the desired effect. Still, doing this with built-in tools on your smartphone may not be enough, so it makes sense to search for editing tools. If you are looking for tools that'll help you create high-quality Instagram content and make your profile more valuable, we have two options for you: Canva and InShot. 

Canva is not a classic Instagram-related tool. Still, since influencers and bloggers notice its efficiency, it makes sense to talk about this tool in the context of Instagram. This program allows users to work with AI-powered tools to edit pictures or generate them from scratch. This is a very valuable option when you need to craft a picture for the upcoming track. Artists need pictures that make them stand out from the crowd and make their profiles more recognizable. With Canva, you can use artificial intelligence for this.

If you need to create a design with the team, Canva offers a great opportunity. Canva's collaborative feature allows you to track your colleagues' changes, leave comments, and implement changes simultaneously.

Canva offers plenty of features to optimize your workflow and make you more effective, but most of them are available in the paid version. For example, you can quickly create similar designs for multiple platforms or generate descriptions using AI-powered writing assistants.

InShot is completely about content creating and editing. If you have plenty of creative ideas but don't have a tool to implement them, this may be your game-changer. Custom collages for images, 3D editing, outfit transition, and other features allow you to follow trends and present your recent ideas to the world.

AI-powered technologies make content creation more comfortable (for example, slow-mo video editing looks smoother with improved playback quality). These and other features may be a good toolkit to make your ideas real and boost engagement on Instagram.

Also, remember about sticker packs, custom texts, video effects, and other features that will benefit you as a creator.

Multi-Functional Ai-Powered Tool for Instagram: Phlanx 

Artificial Intelligence makes a big difference in the niche of social media marketing, helping creators, marketers, artists, and others automate their workflow and short the time to complete standard tasks. With Phlanx, you get advanced reports and audits, calculate Instagram engagement, track competitors, and perform other vital operations. Before, people used several applications to complete these operations, but now you can do it in Phlanx.

The paid version of Phlanx provides access to all available features, but you can try it for 30 days for free to see whether it works for you.

How Do People Choose Tools for Instagram?

Of course, everyone wants to have a full set of commands and operations to improve the quality of content, set up a schedule, and raise their Instagram presence. Some look at reviews and overall ratings, while others search for the simplest tools to avoid complications. Anyway, the list of applications for your goals is wide, and you always can switch between programs to change the perspective of your work.

Paid Promotion: Essential Element of the Instagram Growth

Besides improving your capabilities in content creation and analysis, you should look for new ways to promote your posts. The more often your content appears on the For You page, the higher the engagement. The mentioned tools will make a significant difference, but they are not your only option. By selecting a complex Instagram promotion package, you get balanced engagement in all aspects (likes, reposts, and comments) and make a significant impact on the Instagram algorithm. 

A double investment in Instagram may look like overcommitment for those who do it first time. Still, if you wisely use available resources, monitor changes, and keep your page active daily (Instagram stories are good attention-grabbing instruments). Define your budget and decide how much to spend on promotion in a long-term perspective. It's a long game, and once you decide to work with Instagram tools for analytics, editing, content analysis, and other operations, get ready to work hard to increase your social media presence.