How to get playlisted in "This Is" Playlist on Spotify

The impact of publishing your music on Spotify grows when you unite your music into playlists representing specific topics, moods, genres, etc. It simplifies the search for listeners and allows you to get more streams because users immediately proceed to the next track. 

In addition to features playlists like Discover Weekly, Release Radar, and others, you can also get an exclusive mix from Spotify. It's called the "This is" playlist, and it's literally a representation of your best music on the platform. This playlist will make even more impact than curated mixes if you'll do everything right. In this article, we will focus on This Is playlist and tell you everything about such mixes. You will discover:

• Under what conditions such playlists are created?
• What benefits do artists get from these mixes?
• How do such playlists help trigger the Spotify algorithm?

Steps to Get Featured in "This Is" Playlist on Spotify

Follow these key strategies to enhance your chances of getting your music featured on Spotify playlists. Consistent uploads, engaging social media presence, pushing key tracks, customizing your artist profile, and considering paid promotion are crucial steps to boost your visibility and success.

What Is This Is Playlist on Spotify?

"This is" Spotify playlists are released automatically when the artist reaches 50 songs on the account. This feature works for all artists regardless of how they use the platform (desktop or mobile version). 

The playlist represents the greatest hits and showcases the greatest hits of the authors and provides stats about saves and overall listening time. Have a look at the Drake's "This is" playlist.

Such mixes become roadmaps for users who've just discovered the artists and want to know more. Spotify offers a useful way to do that by creating a mix of the best songs. 

How Do Artists Use “This Is” Playlist to Their Advantage?

Such a playlist has a double profile, as it gives an advantage to both listeners and creators. Authors who receive such a mix receive additional engagement and get more options for pushing their content to the top of the genre. How it works? Users start listening to the selected mix, bringing more streams and likes to the musician. Such engagement triggers the Spotify algorithm, making songs appear higher in charts and weekly playlists. Simply saying, tracks become more valuable. 

What's more, you don't need to take additional actions because the playlist is generated automatically after you reach the desired number of songs. 

How to Speed up the Playlist Creation?

Getting 50 or more tracks on your Spotify profile may seem like an impossible goal, but in fact, it's not so difficult to achieve that milestone. The main thing for you is consistency. Upload your music according to the schedule and notify your audience about the upcoming releases. Using TikTok and Instagram for additional promotion will increase credibility and help you get high engagement on every song.

You can also use YouTube. A recent example is Emimen and his album "The Death of Slim Shady." The musician released multiple promo videos for his songs, including the Basement trailer and Graveyard Album trailer. Later, he simultaneously released songs on YouTube and Spotify. Fans were ready for this and started streaming almost immediately after the release, creating high engagement. Of course, some artists don't have to make preparations for new music releases due to solid audiences and the fact they will receive solid engagement anyway. Since you are at the beginning of your path and you want to get your music featured, an additional promotion will surely make a difference. 

Push Your Most Valuable Songs to Get Playlist Placement

Musicians don't realize how much they can do on their way to "This Is" playlist. Since you release music and slowly receive engagement, it makes sense to push your favorite tracks to make them appear in regular Spotify mixes. Release Radar highlights the most listened-to releases, while Discover Weekly offers fresh music mixes for the whole week. This mix is crafted for each listener based on individual preferences, so your music will be shown to those who have the same taste.

Encourage Users to Come to Spotify

Your "This is" playlist won't make a big difference if you don't have the audience for which you release new music. Since you don't have your core audience, you need to work constantly to get more listeners and show your value. 

The first step is to promote your music via all available channels. Social media, forums, and platforms like Reddit and YouTube will bring additional engagement. You can use your most featured tracks and mention that those who come to Spotify will find more tracks like that. 

Customize Your Artist Profile

Profile customization is also about adding real value to your music. When people first see you in the feed, they recognize your profile and visual appearance. It's also important for distributors and promoters who might contact you for potential cooperation. That's why you should come up with your own profile design, develop a character, or mention your real name. Select proper visual materials for your profile and your tracks (believe it or not, images make the difference). A great playlist starts with a great song, and you should work well to compose an outstanding music presentation.

Feel Free to Use Paid Promotion

Individuals often blame paid promotion because they don't understand its real value. People don't believe that their tracks will be boosted, especially when they don't have too many tracks in their profiles.

We are going to shatter these statements and say that paid promotion already helped to boost hundreds of music careers. People had their songs in different types of playlists, receiving high engagement, especially with the "This is" playlist. With Artist Push, you receive high-quality Spotify promotion on all levels. Streams, likes, and saves received from real listeners blow the algorithm and make you appear in people's recommendations over and over again. You don't have to pay for the biggest package. Select the most comfortable option depending on your capabilities, and keep moving to success!

On Artist Push, you can have an exclusive offer! Select "This is" playlist creation service, and we will pick your best songs. Your talent will be represented from the best angle, and it will immediately boost your presence on a platform.