How to Use Bluesky Social Media Platform as a Musician?
The idea of using social media platforms as a part of music promotion is not new. Artists get out of their loops and attract millions of users who haven't heard such songs before. Over the years, social media experience gets down to recognizable patterns, as platforms like Instagram and TikTok do not offer a breakthrough. Artists need something special to stay on top of the competition.
We have custom feeds with Threads and X, we have video-focused video format content, and we have AI as a separate factor that impacts the promotion, posting, feedback, and other processes crucial for musicians. Musicians need something to make a difference, and now they have Bluesky. In this article, we tell you more about this social network and show why it becomes advantageous for musicians.
Bluesky: What Is It and How Does It Work?
Bluesky resembles the design of X (Twitter) and has many things in common with this platform. People share short posts, repost others' posts to their pages, and seamlessly connect with each other. In 2025, the platform had 37 million users. Still, unlike common social media platforms, Bluesky does not follow common patterns. It gives a completely new perspective on developing communication between brands and clients and also enhances the approach to digital marketing. Here's what you should know before entering Bluesky:
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Posts look almost like tweets, and they are literally called posts.
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The platform is text-focused, but you can add links and visuals, which is important in terms of music promotion.
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Once authorized, users can create complete profiles with profile descriptions and profile images.
This is how the feed looks on Bluesky.
The platform is decentralized, which means users have more options to control personal data and does not have strict limits in terms of content posting. What's also important is that Bluesky does not lower the content visibility with shadow bans and paid ads. X users jump to Bluesky mostly because they get shadow banned, or their posts does not have normal visibility because of numerous paid posts around.
Advantages of Bluesky Social for Musicians
When you sign up, you will be offered to choose so-called starter packs. These are account suggestions for you to follow, based on your interests. If you are a musician, you will be shown music-related profiles. If you are a developer, you have IT-related content, and so on. For musicians, the platform suggests the following options:
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Music Producers
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Recording Engineers
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Mixing Engineers
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Mastering Engineers
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Film, TV & Soundtrack Engineers
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Atmos & Immersive Engineers
On top of that, Bluesky becomes advantageous due to the following points:
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Low competition.
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The absence of shadow banning, which is a problem for X users.
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Direct communication with your audience in feed
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Perfect format for long reads. The ability to create high-volume blog posts.
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The ability to create Custom Feeds and Lists. They give more flexibility in terms of content creation and give artists a higher visibility.
You can pin the desired topics on the homepage and access them within seconds, using Lists and Custom Feeds.
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Platform |
Audience size & vibe |
Posting style & tools |
Best for music promotion |
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Bluesky |
~37M users, decentralized, community-driven, less crowded than X/Threads |
Short-form text + 3‑min video, custom feeds, starter‑packs, open moderation |
Ideal for reaching engaged niche audiences; strong if your fans appreciate authenticity and indie vibes. |
|
Instagram Threads |
200–275M monthly users, ties into Instagram ecosystem |
Supports 500‑char posts, video (up to 5 min), seamless link to Instagram media |
Great for visual artists and musicians; leverages IG following and multimedia storytelling. |
|
Twitter (X) |
~360M users, mainstream, algorithmic reach |
280‑char posts, 2‑min20 s video (longer for subscribers), trending topics, viral potential |
Still the top text-based music discovery hub; best for breaking news, networking, and leveraging existing followers. |
This table presents key differences between X (Twitter), Instagram Threads, and Bluesky social in terms of audience patterns, posting, and music promotion.
Bluesky shares valuable insights about the platform, helping new users adapt to new conditions and start over. For example, the new live streaming feature is in an early test stage, so people can try it.
How to Take Advantage of Bluesky Social Media as a Musician?
Since Bluesky is a conversation-focused platform, it makes sense to adapt content posting and take advantage of simple communication. You post content not only to get numbers and chase a higher engagement rate. Work with Bluesky as a blog platform, creating a format of communication. In your posts, share your opinion on recent music trends, asking people what they think about that. It can be especially important at the beginning of your music career, as you focus on meaningful engagement, not just likes and reposts.
Another important factor for musicians is the platform's low competition. With only 37 million users, it's easier to start your Bluesky blog as a musician and push your tracks. Why? First, people who follow you are interested in meaningful communication, not just numbers. Second, you take a place in the niche with your unique experience. You can take advantage of the decentralized model, making Bluesky one of your most powerful platforms for online presence.
How to post on Bluesky? It’s not necessary to do daily posting. Your goal is to establish presence and build consistency on the platform. Posting 3-5 times per week will keep you in such consistency and ensure your followers have interest to keep up. The most impactful time frame for posting is between Tuesday and Thursday, from 9 pm to 11 pm. Define what types of posts work the best for your audience and mix them to receive regular engagement.
Like any other social media platform, Bluesky requires profile customization. Choosing a clear profile picture is a must, as well as a detailed description. People should know who you are, what style you represent, and what music platforms you are present at. If you have a website or a Spotify account, add links to the Bluesky profile description as well.
You have not just publish any kind of content on Bluesky. Since the goal is to attract audience and make value, define the types of content you need. Here’s what you can post on Bluesky:
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Behind-the-scenes content, backstage of music recording, clips filming, etc.
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Upcoming releases, gigs, or collaborations.
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Inspiration-driven posts. Explain what inspires you to create the music, how do you perceive the landscape of the genre, etc.
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Clips from live shows, concert updates.
Lizzo, a Grammy-winning artist, uses Bluesky to engage with followers, sharing her thoughts on different situations, posting her life updates, and so on.
What also differentiates Bluesky from other platforms is a greater creative freedom. Unlike Twitter, where you publish content in a fast-paced area, Bluesky allows you to slow down. You don't have to think of hooks in your messages or worry about the content's overall look, etc. Give yourself freedom and allow yourself long-form interactions. Tell about yourself, present your style, show what makes you different from others, etc. You can even go live and initiate Q&A sessions, making listeners get to know you better. It makes an advantage not only for you, but it also presents a unique user experience, as your audience will know you better.
Use Bluesky Alongside Other Platforms
How to empower Bluesky and level its low recognizability? Use it alongside other platforms, including Instagram and Instagram Threads. First, Bluesky may look like a direct competitor to Threads, but it's a completely different platform with a different approach. It's an open space for networking not only with your audience but also with other musicians as well. Invite your followers to this new space and show why it's worth attention.
The only disadvantage of Bluesky is its low level of recognition. It's one more platform you should manage, as you have to keep your audience interested in staying here. With that, you have either to agree for space moderation in terms of music promotion or replace X with Bluesky. Some musicians confirm that this platform is much better than X, so it's worth making a swap.
Should You Join Bluesky as a Musician?
The decision to use Bluesky is on you, but the latest trends show that this is going to be a platform much stronger than X, and it can be a solid addition to Instagram and TikTok in terms of music promotion. If you're up to sharing your content across different platforms, adapt your posting plan to Bluesky and stay on that track. You can join a public conversation, initiate a discussion, or make an announcement without fear of being ghosted or shadow banned. If you do that in a combo with organic music promotion, you will have a solid breakthrough.
Define a new social media promotion with Bluesky and attract new users to listen to your music and get on top of other musicians in your genre!
What is important for posting on Bluesky?
How to promote music on Bluesky?
Should I optimize my profile for music topics?
Why is Bluesky a good choice for musicians?
