How to get followers on Spotify?

The follower count is an essential indicator for musicians on Spotify. It's not just a number for your overall stats. It's a number that directly affects your engagement, overall rating, personalized Spotify playlist appearance, and overall platform presence. With more followers on the platform, you will be able to push your music high in recommendations and weekly Spotify playlists. Moreover, a solid follower count makes promotion more impactful because you get your music heard by a bigger number of users.

So, the question of the day is: how to get more followers on Spotify? It’s not a single promotion act but a long-term strategy. Since you are looking for fans of the genre and people who find your music entertaining, you need to take it seriously and use the most effective methods to encourage individuals. So, let's dive in and find out how to make Spotify users follow you. 

Case Study Highlight: Successful Spotify Promotion Campaign

Learn how Luna Hart, an emerging indie pop artist, leveraged the power of bloggers and influencers to boost her Spotify presence. Through a strategic campaign, Luna's debut album "Echoes of the Moon" garnered over 500,000 streams in its first month and amassed over 1 million impressions and 150,000 engagements across Instagram and TikTok. Discover the strategies that led to this success.

The Most Effective Methods to Increase Your Spotify Follower Count

The most effective methods to help you increase the follower count on Spotify

Read our article: How to get on Spotify Algorithmic Playlists

Focus on Developing Spotify Over Other Platforms

In order to get high overall engagement, musicians build their presence on multiple platforms, including SoundCloud, Apple Music, Deezer, Amazon Music, and others. All these platforms have various algorithms and offer various conditions for musicians. For example, SoundCloud allows you to monetize your content only after subscribing to SoundCloud for artists, as it unlocks fan-based royalties. If talking about Apple Music, we should mention that this platform has no free subscriptions, and everyone must pay to be able to listen to music. 

Spotify gives an advantage because this platform has a free version for listeners. You can get more Spotify followers who won't pay anything to access your music, and it gives you an advantage. Focus on working with this platform by switching your focus to it. Spend more time doing the following:

• Analyze your audience. By defining the pattern of your followers' activity, you can discover the peak of their activity to create your posting schedule. Don’t rely on the activity from other platforms because you don’t know whether the same people use them or not.
  
• Customize your profile. An optimized profile page is a green flag for users. They recognize your trademark profile image, description, and the genre you work in. Moreover, with all your songs and playlists organized, it’s much easier to find the preferred music. Check this video where the author explains how to customize your profile using Spotify for Artists build-in tools.

Also, pay attention to this video. The author provides simple but useful tips that help beginners overcome obstacles and speed up their growth. For example, the video provides insights into Spotify's algorithm and explains what metrics are the most important for it.

Famous artists like Eminem, Rhianna, Post Malone, and others can be easily recognized by their profiles. Since you are a beginner on the platform and you need to gain followers to become recognizable, it’s essential to stand out from the rest of the newcomers. Once you invest in profile customization and keep developing it throughout your career, you can achieve much more than you expect.

Create Playlists

When the tracks are separated, they usually receive less engagement than those placed in playlists. It’s easier for users to find the preferred tracks when they associate them with albums, mixes, and playlists. If you are releasing music without an initial idea of creating albums, feel free to create playlists where multiple songs are gathered. The playlists can be created based on mood, style, and associations (for example, your playlist is dedicated to some event or a memorable date). It’s up to you; just make sure your tracks are gathered together.

This graph shows the average growth of pushing songs with playlists, and it depends on multiple factors, including Spotify follower count.

Later, when your audience expands and your promotion capabilities grow, you can take advantage of putting your songs in curated playlists. They know how to use high-quality music and put it in the right place, bringing you solid engagement and an enormous number of followers.

Read our article: How to Pitch a Song to Spotify Playlist

Encourage Your Social Media Followers to Join You

If you focus on working with Spotify, it doesn’t mean you can’t use other platforms to maximize your audience. Your social media followers may not know about your music activity, so you have to show them what you have. 

Increase the number of posts related to your music activity. It’s not just about promotion and the latest releases. You can show the backstage of music creation, share your experience of working with Spotify (pitfalls, useful tips, etc.), and guide followers through this chapter of your life. Nobody will be encouraged to click on links all the time. People want you to be real and show something more than just fragments of your tracks. Be creative and open these gates by showing this part of your career. Once people see how you work and what you do, the value of your tracks will increase immediately.

Increasing your overall social media activity is another good option for getting more followers on Spotify. If you post according to a schedule, run various contests (for example, asking followers to create TOPs of their most listened-to songs on Spotify), and post content in multiple formats, you will get the desired effect. 

This video provides us with an unusual experience because the music producer explains how he used social media to build a strong presence and become more effective in music distribution. He also shares important details about his social media growth strategy. You can use it to your advantage and implement changes to your current posting plan.

Optimize Spotify SEO for Better Visibility

Good visibility is key to solid Spotify engagement and a huge number of followers. You have to make your songs visible so that listeners will have no problems finding them.

The first thing to do at this point is to conduct keyword research and find out what words and phrases are used by your listeners to find the needed content. Spotify is not only about AI-based algorithm that considers engagment. This platform also has a solid search engine that recognizes key phrases and words people use to find the needed tracks. It’s not only about the titles of your songs but also about their descriptions.

Keep it simple. Most artists focus on creating short and catchy descriptions that provide users with only the most important data about their music. 

Make them related to your genre and the mood you wish they were created for. This also works with podcasts because if you want your show to be related to a specific topic (for example, building a personal brand), you should use appropriate keyword phrases. If you feel that initial keyword research is not enough, search through your genre and look at what other musicians have. Inspire yourself with several examples and come up with your own descriptions. 

Use YouTube to Share Your Music

People may forget about it but YouTube is one of the most common platforms for music listening. In several aspects, it’s even more popular than Spotify or Apple Music. Still, you can use this platform as a bridge between your potential followers and your music on Spotify. Share promo videos of your new tracks, and make official announcements. Leave the link to your Spotify profile, asking people to proceed and listen to the track immediately after the release. Use CTA and focus on the exclusivity of your content on Spotify. 

Use Paid Promotion to Get More Followers

Although this method looks obvious, musicians often ignore it because they are not ready to invest in increasing their follower count. This happens for multiple reasons, but in most cases, people hesitate because they don’t trust their agencies.

Artist Push is one of the most trustworthy music promotion companies. It allows users to receive organic engagement and get real followers on Spotify. If you want to expand your audience with true fans of your genre and significantly boost your account, Spotify algorithmic targeted listeners are exactly what you need.

Cooperate With Bloggers and Influencers for Promotion

When someone talks about increasing visibility, people usually think of traditional Spotify promotion via social media or by purchasing paid services. These methods are good, but what’s even better is when you are mentioned by someone with a huge audience. Bloggers with thousands of subscribers will make a big difference by mentioning you in their recent posts or even recording a video with you. You will be presented to a new audience, and some of the followers will proceed to listen to the recent songs. 

Moreover, Spotify utilizes playlists curated by influencers. These mixes are tailored to their personal brands and music tastes and combine the most popular tracks, hiding great hits and allowing users to unlock new tracks in their favorite genre.

Don’t expect a rapid follower count increase. It’s a long game that requires you to create a plan and stick to it. Since the follower count directly impacts the overall rank of your music and its place in several playlists, you have to combine multiple methods and remain active not only on Spotify but on social media as well to keep your followers updated. Also, remember about paid promotion. Once you use it wisely, it will give you significant follower growth.