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The Best Music Industry Tips To Promote A Single Release And Grow Your Reputation
Yea mate, you've done all the hard work and come up with a smoking hot single. After writing some cool lyrics, recording for hours on end, and ensuring that the music is high-quality, you need people to listen to your song and groove to it. When you are done recording a great song, you can pat yourself on the back for a job well done and how much you have managed to achieve. However, you still have to do so much more. If you thought the recording was tough, then promoting is another thing entirely. You probably thought that you were never going to finish recording the song but you've managed it. Now, it's time to move forward and let the whole world know what you've cooked up. This where the real work begins. As an artist who wants his or her song to define the music scene, effective promotion is vital.
Promoting your single release will get your music out there and win you more fans. It's pleasing to tell you that promotional can make or break the career of an artist. There is no room for failure.
How can a new artist market a new song release?
As a new artist, the big question on your mind would be on how to market your new single. Hold your horses! There are different ways to get it done. However, you have to try out many strategies to increase your chances of success. The strategy of your choice should be one that suits your audience and desired demographics. It's also a great idea to combine strategies to make the most impact on your promotion.
These are a fee single release strategies for you to try out:
❌ Release a snippet of your single: A snippet will give your fans and audience a taste of your music and keep them anticipating listening to the "real deal". You may decide to release a snippet of the first 15 seconds of your track or give people a taste of your "killer" chorus. You have to carefully select a part of the song which you feel the audience will find more interesting. A promotion expert will be able to help you decide what to use as the snippet.
❌ Set Up A Pre-Order for the single: As soon as you have put the word out about your single, it may be a good idea to allow fans to pre-order the music. A pre-order system will allow your fans to get your music before its release date. To trigger higher sales, you may lower the price of the single. By doing this, you have given them a reason to purchase your music and become loyal fans. It's a great idea to set up pre-order sales on a platform that lets you keep track of how your sales are performing. It will make it easier to monitor your promotion strategy.