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HOW TO GET PLAYLIST PROMOTION THAT WILL TAKE YOU TO POPULARITY 

As a new artist, you will surely have heard different stories of how some of your more experienced colleagues got popular through the use of curated playlists. Well, those stories are true and you may be the next artists on the way to stardom if you can leverage on playlist placement too. We now live in a digital era where streaming platforms have become popular. Platforms such as Spotify, Tidal, Apple Music, Amazon Music and so on boast millions of users. Just imagine what it would do for your career to be on one of the top playlists of any of these platforms. Sounds like a great idea, right? It surely is. However, it's no piece of cake to get on curated playlists. There is a lot of competition from every corner and you need to set yourself apart. Playlist placement demands a lot of work and promotional efforts that will take you to the top. If you fail to do it properly, things can easily turn out very badly. 

Don't just submit your song to anybody, look for professional playlist curators 

Getting on the playlist of your choice is no easy business, but it's also not rocket science. You can't just submit your song and expect the magic to happen. The fact remains that when you submit your song to playlist curators, you face stiff competition to get noticed as there will be thousands of other songs also waiting to feature on the same playlist. Getting the attention you deserve is going to take some serious work. But how do you go about it? Say no more as you would need to hire the services of a professional promotion company to get your music out to top playlist curators and feature you on the hottest playlists. These professionals will also broadcast the playlist to your target audience to give the right type of coverage. 

Learn about Spotify curated playlists and how they work 

Every Spotify user is offered different types of playlists for their listening pleasure. Let's take a look at a classification of this curated playlists: 

✔️ Personalised playlist: This type of playlist are those that are selected by Spotify's algorithm according to the taste of the user. The algorithm will read the online behaviour of the user including their taste and preferred action and creates a playlist to suit these parameters. There might be a cheeky little fan out there who listens to your genre of music and is just waiting to come across it on the streaming platform. This process is automated but put in the care of certain professionals. Popular artists are more likely to feature here. As soon as your song features in a personalised playlist, users will be notified. This type of playlist is vital for your music promotion. 

✔️ Editorial Playlists: These are created by professional playlist curators. The curators have studied the music taste of users and know what they want to listen to. It's their job to oversee a particular genre and tend to the music taste of such people. They will test new music, monitor the reaction of people to it and decide if it makes the cut, e.g "Most Necessary". It's a combination of human effort and the Spotify algorithm. 

✔️ Listener Playlists: These are playlists created by fans. There have been millions of these type of playlists since the inception of Spotify. If you manage to have a sweet impression on a fan and they add your song to their playlist, your song will be suggested to other users with a similar music taste.