How Do You Add Spotify Songs to Instagram Stories?

Music promotion advances quickly as artists find new options to push their tracks and make them heard by a larger audience. 20 years ago, you had to promote your songs via record labels (most top-rated artists still do this) to make a statement in the genre. However, today everything is much easier, as there are dozens of options for paid and free promotions. The power of social media is often underestimated in the context of music promotion, as artists and bands utilize platforms to tell the world about their accomplishments.

Musicians who set Spotify as the main platform in their career also rely on social media, especially Instagram. They use it to share lifetime moments, announce new shows and tracks, and even reveal "behind the scenes" content. Still, the main role of Instagram is to share music from Spotify, making more users listen to it on the platform and follow the artists. Yet, one of the most effective methods to share content via Instagram is to use stories, and in this article, we will tell you how to add Spotify songs to Instagram Stories and make use of them.

Why It’s Advantageous to Share Audio via Instagram?

Before getting to the main point, it's essential to say why people focus on sharing content from Spotify to Instagram stories. The first argument is that stories are only 15 seconds long, but it's more than enough to create a solid first impression and draw attention. By revealing your Spotify music, you invite users to proceed to your Spotify profile and check not only the presented song but all the tracks you have in the library. Second of all, sharing Spotify music via Instagram is simple. You don't have to take complex actions or use additional software to post content this way. It takes a few moments to add music to your Instagram story, and soon people will see it.

How to Add Music to an Instagram Story From Spotify?

The easiest way to do it is to share tracks via the Spotify app on your smartphone. From here, you can go multiple ways. The first one is to take a screenshot when the track is played.

• Open the Spotify app and find the track you want to share.

• Start the track and find the three-pod menu.

• Tap the “share” stick and choose Instagram as a platform to share.

• Proceed to Instagram and edit the screenshot (add text description or stickers)

• Share your music.

Spotify optimizes screenshots to the platform you share them at, so there’s no need to cut angles or make significant changes. Credit: Android Authority.

The app will immediately offer you a sharing option, and Instagram stories will be on the list. It will show your track with a trademark image right from your library. In case you want to add a link to the song on the platform, you'll have to do it manually.

• Choose an image or a video you want to post as an Instagram story.

• Proceed to the sticker section and choose music.

• Find your track via the search panel.

• Select the part you want to be heard and customize the sticker (make the lyrics visible, leave the image only, or remove everything, so only the music will be heard).

Swipe the slide bar to select the part and decide how long you want it to be played (up to 15 seconds).

This option is available only if your song is in the Instagram music library. This is a unified storage of music for both Instagram and Facebook, where people can use them for stories, reels, and combined posts. It's called Musicxmatch, and you can access it by signing in via your Spotify profile. Once you're signed in, you can upload your tracks with lyrics, so others can edit their stories by adding lyrics to the visual content.

How to use Instagram in Spotify Music Promotion?

If you think of using Instagram as your main resource for Spotify promotion, understanding its capabilities is essential. You should know how to work with this platform to amplify your music and get more engagement on Spotify. First, it's essential to understand your audience by analyzing age gaps and the average time of the day when they access the platform. When you know when your audience is the most active, you can create a posting schedule to get higher engagement and make people recognize your music.

Second, you should choose types of content you'll focus on. This is an essential step, as it will help you create a content plan and develop a content strategy for Instagram. At the beginning of your career, you have to be more active and post content daily. Later, when you will become recognizable among the music lovers in your genre, you can change the approach and post only if it's something important. Just remember to add new songs to the music library. When other people use them, it's a good sign of recognition and a step towards success. 

Instagram has solid potential, and it can easily become a powerful tool in your Spotify marketing campaign. However, besides using free promotion methods, you should invest in paid promotion. It's still underrated, but people just don't realize what benefits they get when using this option. With paid organic promotion, you receive organic engagement from real users interested in your music. Once you get an Instagram promotion package, there will be real users who engage with it, giving you better visibility by liking and commenting on your posts. Moreover, you'll get more followers, which is also important to impact the algorithm.