How to post SoundCloud Music on Instagram Story

Over the past few years, Instagram has become one of the most powerful platforms for promoting music and sharing content from streaming services. Using the platform's power, you can expand your audience and encourage users to follow you on music platforms. If you want to get your SoundCloud music heard, you can do it via Instagram. The simplest way to do this is to post tracks via Instagram stories. 

Sharing music via Instagram is a step towards self-expression and the ability to showcase your music in a better way by combining audio and visuals.  Still, why is this method impactful? How will it encourage users to subscribe to your profile on SoundCloud? This article contains answers to all these questions, so keep reading to discover more.

How to Share Music From SoundCloud?

You can’t import content from SoundCloud directly, but there are some alternative methods you can use to share tracks via Instagram stories. The first option is to go to SoundCloud and share the music from there.

• Open the application and find the song to share.
• Tap the “Share” button in a three-dot menu.
• Choose Instagram Stories as a share option.
• Customize your story by adding special effects, stickers, or additional text.
• Publish your story.

The second way to publish SoundCloud music via Instagram story is to use Music Overlay. It allows you to play the song in the story by downloading the track or the clip.

Credit: PCMag

• Make sure you can use the audio. Download the track directly from SoundCloud or use royalty-free music.
• If you use visual content, access the video editor and customize visuals.
• Upload content to Instagram stories.
• If your song is available in the Instagram music library, add it via the music sticker and upload your content.

Sometimes, the music you want to share is not available in the library. If you are the song author, there’s no problem adding it. To do this, use a music distribution service (TuneCore, CD Baby, etc.), and request to add the track to Instagram’s library. Wait for the request to be approved and share your music via Instagram stories.

In our recent article, we revealed the most effective marketing tools that help you create content for Instagram. You can customize images and edit videos by adding special effects and making the content match your style.

The same practice can be applied to Spotify, as you can share your tracks via screenshots and add tracks from the Instagram music library. We've explained how to add your Spotify music to an Instagram story in a recent article.

Why Is Instagram So Good for Music Promotion?

The simplicity of Instagram makes it a top preference for users who want to share content from other platforms. For example, the format of Instagram reels is similar to TikTok, so users can post the same content on multiple platforms without changing it. 

Social sharing also creates connections with the audience and allows musicians to engage with their fans. When you tell people about your music, you receive impressions and feedback. Artists who only begin their careers can share their tracks to understand how the audience reacts.

The major advantage of Instagram is that you can combine music with video content to create an impression and share your narrative with the audience. Artists who create themselves characters or prefer to use visuals (for example, tease their music videos or create announcements). Moreover, Instagram is compatible with dozens of marketing and content-creating tools, allowing users to customize visual content and adapt it to their needs. 

How to Use Music Sharing on Instagram to Your Advantage?

Visibility on social media can be achieved when you remain active. Influencers with a solid number of subscribers post regularly on Instagram and other platforms to keep followers interested. As a musician, your activity helps you amplify music streaming, increase the number of listeners, and establish better connections with fans. To make it happen, posting on Instagram should become a strategy, and here's what you can do:

• Promote all your releases and make announcements. Use stories not only to share music but to notify people that new tracks will come soon.
• Create Instagram highlights and save your posts. It will be your mini-portfolio for agents and labels and a music library for newcomers who visit your profile for the first time. All your songs are just a tap away.
• Tag artists you collaborate with. Besides creating posts with other artists, consider tagging them when sharing content. The audience of other musicians will know about you and proceed to your profile to check your content. It's a solid power-up at the start of your career.

The main point is that you notify people about your presence on SoundCloud and encourage them to listen to your tracks on the platform. The more they play the music, the more profit you get. Once you include these steps in your bigger strategy of getting more plays on SoundCloud, the engagement level will rise. 

Free promotion can give you solid results, but you can achieve far more with paid promotion. Such investment multiplies your engagement and allows you to grow faster, constantly increasing the number of listeners. Paid SoundCloud promotion from Artist Push gives you an organic push as you receive engagement from real users interested in your tracks. These include reposts, plays, and follows. It takes a few days to make it work, as you will see the first results real soon.