Why Do I Keep Losing Followers on TikTok?

Why Do I Keep Losing Followers on TikTok?

Losing followers is painful for every content creator, especially if it’s only the beginning of the path. When you do your best to attract viewers and make them follow your account, the old ones disappear, and the new ones don’t come. This problem must be fixed as soon as possible because the longer you hesitate, the worse the situation gets. 

Good news: we can help you fix the problem. Once you identify the reason your followers leave you, it will be much easier to get back on track. Keep reading to learn more about the most common reasons for losing TikTok followers. Read our article as well: "How to Get 1K Followers on TikTok in 5 Minutes".

Your Content Does Not Resonate With Followers’ Expectations

The average rate is when you have 1% of followers for each view. For example, if your video reaches 1000 views, 10 new users will follow you. Why does this formula not work most of the time? The main reason is that creators don’t make their content emotionally charged. Viewers understand this content does not meet their expectations, so they prefer to stop following. We have also collected methods of how to go Viral on TikTok.

You need to make your videos authentic and emotionally powerful to stop losing followers. Put quality over quantity because once users find your content uninteresting, they won’t follow you. To ensure you are on a positive trend, do the following:

  • Check the account statistics after switching the vector of your content. If the follower count rises, you are on the right path.
  • Post content that belongs to your niche. If you were focused on music, don’t switch to religion or beauty.
  • Stick to the posting schedule and notice when it’s the best time to post on TikTok.

Show your followers that they have a real reason to keep following you, and this reason is the content you create. Once it’s informative, engaging, and valuable for them, they will stay with you. The video from Rachforaday tells more about the common reasons why people keep losing followers on TikTok.

Losing Followers on TikTok
You'll also be hollowed out to read how to reset TikTok algorithms.

The Algorithm of the Platform Has Changed

You keep creating interesting and niche-focused content, but your engagement keeps going down, as well as the follower count. What’s wrong? The reason this is happening is because the TikTok algorithm has changed. Some of your bot followers were banned, and the real people unfollowed you because the platform identified your content as unattractive. People received new recommendations and unfollowed you.

When the algorithms change and people get rid of thousands of bots, you have at least one positive income: your engagement grows as only real people stay with you. They leave likes and comments, directly impacting the TikTok algorithm. How to deal with the algorithm change? Identify the changes ASAP and adapt. The quicker you do it, the fewer issues with losing TikTok followers you’ll have in the future.

You Are in a Shadow Ban

Sometimes, people don’t even realize they are in a shadow ban. Moreover, this problem is getting bigger and bigger as people lose followers, engagement, and income. When you are in a shadowban, your content is not shown to your followers on the For You Page, making your reach go down.

How to get away from Shadow Ban? Check the points below.

  • Don’t participate in spam activities. If you send mass messages to other users promoting your products or services, your actions may be considered spam, so the platform can put your account under a shadow ban.
  • Choose trustworthy services to buy followers. For the first time, they may be effective, but as soon as the algorithm changes, all bots will be removed. As a result, you will lose a part of your audience and find yourself shadowbanned. If you want to boost your activity and get more followers, consider getting a suitable TikTok promotion packages.
  • Reinstall the TikTok app. If you don’t spot negative activity against you, you get shadowbanned because of the TikTok issues. To fix such issues, reinstall the app as it clears the cache and updates the application to the latest version.

Another way to get away from the shadow ban is to wait. Such blockage lasts approximately two weeks, so you can keep posting content after a pause. However, this is not a good choice if you want to keep your followers with you. So, to stay active, consider using one of the points above.

You Are Not Following the Community Rules

Posting controversial content may lead to the shadowban, so ensure your videos don’t contain violations, nudity, shocking facts, misinformation, elements of hating or bullying, or illegal activities like alcohol propaganda, etc. Watch how your audience reacts to your content and make changes if necessary. Check TikTok analytics to see what videos get the most views, likes, and comments, and focus on creating such content consistently.

You Are Not Active

Succeeding as a social media influencer means posting content regularly. Since you start being inactive, you will start losing followers. Building your TikTok presence is a long game, so you can’t be highly active for a week and disappear for another week. Followers lose interest and decide to move on to choose someone else they can follow. So, when you ask yourself, “Why do I keep losing followers on TikTok?” analyze your activity. Usually, creators post content 2-4 times daily, selecting the best time for each day. Create a schedule and mark the most suitable periods for posting.

Stop Losing Your Followers on TikTok

You can’t win until you make mistakes, but it doesn’t mean you should repeat the same mistakes. Once you see that the follower count is getting lower, act immediately to break the trend. Here’s what you need to do:

  • Ensure you post engaging niche content consistently and remember to play by the TikTok rules.
  • Stay connected with your audience. Ask for feedback, run challenges, and respond to comments.
  • Analyze your activity regularly, draw conclusions, and take advantage of the tips we describe.  
  • Ensure you don’t have too many boots among your followers. The system indicates bots and removes them from the follower count, so focus on getting real TikTok followers.
  • Optimize SEO and ensure your videos are easy to find. 

All these tactics are aimed not only at stopping losing followers but also at avoiding shadowban when your content is simply not shown to people. 


Why Do Followers Drop on TikTok?

How to Stop Losing TikTok Followers?

How to Understand Whether You Are in a Shadowban or Not?

Leave a comment
Please note, comments must be approved before they are published