Why Do I Keep Losing Followers on TikTok?

The Algorithm of the Platform Has Changed

You keep creating interesting and niche-focused content, but your engagement keeps going down, as well as the follower count. What’s wrong? The reason this is happening is because the TikTok algorithm has changed. Some of your bot followers were banned, and the real people unfollowed you because the platform identified your content as unattractive. People received new recommendations and unfollowed you.

When the algorithms change and people get rid of thousands of bots, you have at least one positive income: your engagement grows as only real people stay with you. They leave likes and comments, directly impacting the TikTok algorithm. How to deal with the algorithm change? Identify the changes ASAP and adapt. The quicker you do it, the fewer issues with losing TikTok followers you’ll have in the future.

You Are in a Shadow Ban

Sometimes, people don’t even realize they are in a shadow ban. Moreover, this problem is getting bigger and bigger as people lose followers, engagement, and income. When you are in a shadowban, your content is not shown to your followers on the For You Page, making your reach go down.

How to get away from Shadow Ban? Check the points below.

• Don’t participate in spam activities. If you send mass messages to other users promoting your products or services, your actions may be considered spam, so the platform can put your account under a shadow ban.

• Choose trustworthy services to buy followers. For the first time, they may be effective, but as soon as the algorithm changes, all bots will be removed. As a result, you will lose a part of your audience and find yourself shadowbanned. If you want to boost your activity and get more followers, consider getting a suitable TikTok promotion packages.

• Reinstall the TikTok app. If you don’t spot negative activity against you, you get shadowbanned because of the TikTok issues. To fix such issues, reinstall the app as it clears the cache and updates the application to the latest version.

Another way to get away from the shadow ban is to wait. Such blockage lasts approximately two weeks, so you can keep posting content after a pause. However, this is not a good choice if you want to keep your followers with you. So, to stay active, consider using one of the points above.

You Are Not Following the Community Rules

Posting controversial content may lead to the shadowban, so ensure your videos don’t contain violations, nudity, shocking facts, misinformation, elements of hating or bullying, or illegal activities like alcohol propaganda, etc. Watch how your audience reacts to your content and make changes if necessary. Check TikTok analytics to see what videos get the most views, likes, and comments, and focus on creating such content consistently.

You Are Not Active

Succeeding as a social media influencer means posting content regularly. Since you start being inactive, you will start losing followers. Building your TikTok presence is a long game, so you can’t be highly active for a week and disappear for another week. Followers lose interest and decide to move on to choose someone else they can follow. So, when you ask yourself, “Why do I keep losing followers on TikTok?” analyze your activity. Usually, creators post content 2-4 times daily, selecting the best time for each day. Create a schedule and mark the most suitable periods for posting.

Stop Losing Your Followers on TikTok

You can’t win until you make mistakes, but it doesn’t mean you should repeat the same mistakes. Once you see that the follower count is getting lower, act immediately to break the trend. Here’s what you need to do:

• Ensure you post engaging niche content consistently and remember to play by the TikTok rules.
• Stay connected with your audience. Ask for feedback, run challenges, and respond to comments.
• Analyze your activity regularly, draw conclusions, and take advantage of the tips we describe.  
• Ensure you don’t have too many boots among your followers. The system indicates bots and removes them from the follower count, so focus on getting real TikTok followers.
  
• Optimize SEO and ensure your videos are easy to find. 

All these tactics are aimed not only at stopping losing followers but also at avoiding shadowban when your content is simply not shown to people.