How to Make a TikTok go Viral?

What is the perfect formula for going viral on TikTok? What should you do to increase engagement and get your profile on top? Dozens of influencers and bloggers who just started their social media activity are willing to have a strong TikTok profile. Doing this may be challenging unless you won’t use the right approach. 2023 is coming to an end, and everyone is looking for 2024 to try new features and tricks. Here, we prepared the most effective strategies and tips that will help you go viral on TikTok.

Why Is Content Going Viral on TikTok?

Have you ever asked yourself why content on TikTok becomes viral? This platform serves content based on the content it was interacting with previously. This is content that belongs to the categories “Following” and “For You.” Still, how does the platform decide what content should be in the “For You” category? 

The algorithm recommends new videos based on your followings and the content you engaged with before (likes, comments, shares). Also, it depends on the content you create, as well as account demographics. The content description (caption, hashtags, and sounds) also matters. The platform analyzes such information and suggests new content from the profiles you follow and profiles you don’t follow.

Before going viral, the content on TikTok goes through a specific test. The platform shows your videos to a small group that will likely find your content attractive. If the content gets solid engagement, it will later go to a larger audience across TikTok.

There’s one problem: you never know how long it takes to pass this test. Some will get it done in a few hours, while others will wait for a week or more. However, you can speed up the process by following essential steps and working with your content to get on top of the feed.

Follow the trends

Those who follow the trends control the engagement and get the best income. Trends are formed by an unusual compilation of sounds and videos, which are later used by people to get solid engagement. One of the most popular ASMR videos was made by Tyler Butterworth, a military who is currently serving in the US Army National Guard. His videos gained over 200k likes on TikTok and Instagram, and this number will rise even more.

Always look for trending videos and pay attention to the songs they use. You can later use the music in your content, making impressive interactions or simply having them as background audio. Adjust the track’s volume to be lower than your voice in the video. Moreover, you should look for business-friendly TikTok sounds by using hashtags or accessing the Creative Center.

Add hashtags to the video description

Hashtags are crucial for the promotion of your TikTok videos. Once you use relevant hashtags to describe your content, you immediately increase visibility. Still, simply mixing several tags won’t work. You need to do it wisely. Here are some valuable tips about using hashtags on TikTok.

• Use high-demand niche hashtags; combine them for better engagement.
• Avoid generic hashtags - they won’t give you the needed boost.
• Don’t use too many hashtags. Focus on selecting up to 5 tags.

Remember that the most trending hashtags are the most competitive. So, if you decide to follow the trends, don’t overcommit into trending hashtags only. Make a balance with more niche tags to attract a targeted audience and go viral on TikTok. You may be struggling at the beginning, and you can have a TikTok promotion package to give yourself a confident start and keep moving.

Keep the videos short and use a hook

A core thing about TikTok videos is their length. They need to be short and attractive to bring emotional satisfaction. However, to make people watch your video, you have to draw their attention actually to make them click on the post. The average watch time becomes essential for TikTok’s algorithm, similar to Spotify’s average listen time. If the user doesn’t skip the first seconds of the video, it’s a success for you.

The platform increased the length of videos, but short posts are still better for the algorithm. However, if you decide to record a long video, consider starting with a strong hook and making your video in a storytelling manner. You can create videos with several hooks and check which one gives the highest average watch time. In the video below, an author describes four powerful TikTok hooks that significantly increase engagement and make your content viral.

 It’s also a good idea to create a catchy preview as it’s the first thing users see before clicking on the post. If you hook their attention by showing something they may want to discover, they will watch the video. Also, try to post blogs about new releases and important news. 

Remember about the audience engagement

Responding to your audience is essential once you want to go viral on TikTok. It means responding to comments and messages and even engaging with content that uses the same hashtags you do. By doing so, you will build a strong community around your content, as people will see your regular activity and will be expecting to see a new video from you. Moreover, some followers will share your content with their audience, giving you even more engagement.

Add Your Posts Consistently

The key to success in content creation is consistency. If you wondered how to make a TikTok go viral, here’s the answer. Followers expect fresh content from you every time, so your task is to give them such content. A perfect condition for TikTok is when you post up to four times a day, but you also need to find a frequency that matches your audience’s preferences. Analyze your performance to discover when your content gets the best engagement. 

Use other social media to promote TikTok content

Once you want to go viral on TikTok, you don’t need to focus on working only with this platform. The majority of influencers post the same videos on YouTube Shorts and Instagram accounts using the same hashtags and slightly changing the description. Create a personal posting schedule and stick to it to ensure you won’t miss an ideal time. The time in the table below is calculated for Pacific Standard Time.

Top TikTok Influencers in 2024

How to go viral on TikTok? Learn from the best. Creators who spent years climbing from the bottom now come up with their own style, cooperate with sponsors, and earn millions of dollars posting viral content on the platform. These people know how to create high-quality content and make others watch it.

Charli D’amelio

Charli started her TikTok activity in 2019, posting dancing videos with trending songs in the background. Right now, she already crossed a milestone of 150 million followers and keeps getting new fans. She became famous due to her authenticity, posting creative videos and surprising viewers with unusual features.

Bella Poarch

25-year-old Bella became famous pretty quickly and now has 93.8 million followers. Her journey started with posting a lip-synching video to Millie B’s “M to the B,” and it became viral almost immediately. This post became the most liked TikTok on the platform, with more than 60 million likes. Bella focuses on posting lip-synching, dancing, fashion, and lifestyle content.

Addison Rae Easterling

This young TikTok star from Louisiana became popular with her lip-synching and dancing videos. She even created a dancing group called “The Hype House,” where she and other TikTok dancing stars work together to create awesome content. Addison works consistently as she never misses timing to post videos. You can see her making challenges and creating trending content that immediately goes viral.

Jason Derulo

He’s not just a TikTok influencer. He’s a singer and a songwriter, and he’s a real TikTok rockstar with 58.2 million followers. His song “Savage Love” was used for TikTok challenges, and it’s only the tip of the iceberg. Jason works all the time to create content to satisfy followers with more jaw-dropping videos.

Each influencer from our mini-top has their style, posting manner, and features. They always surprise users and keep growing their audience by working every day. By watching their content, you can gain more knowledge and notice something that will change your approach and make your TikTok videos go viral.

Provide opportunities to comment on your videos

A high engagement rate is a must if you want to make your videos go viral. However, you don’t need to wait until people are in the mood to comment on your post. Instead, force them to write something under your post. It’s called a “comment bait,” and here’s how you can add it.

• Put a strong call to action in the end. Ask people to write their “Top-5..” or answer the “What you’ve done if you were in my place?” question.
  
• Leave details people will react on. Don’t make a perfect edit or make a few mistakes in the sentence. People will spot it and write a comment about it.
  
• Don’t answer all the questions in your video. Force a discussion and make users ask the last question in the comments. It will be very valuable, especially if you have a discursive topic in your video.

Such a trick is very popular among creators who talk about lifehacks or tips for specific niches. They divide the topic into small videos and provide information consistently so the audience always awaits the next episode.

Learning from mistakes is a path of wisdom, but sometimes, it takes too much of your time and effort. Using effective tips will help you avoid common pitfalls and progress much faster. Define the niche you want to cover, create a schedule, and start posting. Later, you will form an individual style and start getting subscribers, constantly increasing your engagement. Analyze trends, improve editing, and always search for something new to improve as a content creator.