How to Organize an Effective Apple Music & iTunes Promotion in 2025?
Apple Music stands out as one of the most popular music platforms among artists. It offers a high per-stream rate (up to $0.01). Alongside Spotify, SoundCloud. The platform generated an outstanding $9 billion in revenue, mostly because of the American streaming market.
Apple Music's subscriber count in 2024 has changed significantly. This year, the platform has already reached over 93 million subscribers, up from 50 million subscribers in 2019. Right-holders receive around $10,000 per month from music streaming. It’s 2-3 times more than for the same time on Spotify.
In case you want to push yourself to the top spots of the genre, this streaming platform should have the highest priority. Still, how can you use the potential of this service? Keep reading to find out what you need to do to take advantage of the platform. In our article, we will reveal all the crucial points to notice about promoting Apple Music and iTunes.
Apple Music and iTunes: Understanding the Difference
Apple Music is a streaming service where users can find their favorite tracks, listen to and save them, and also access radio stations. Subscribers pay for unlimited access to the music catalog that is available to them. Also, there is an additional app called Apple Podcasts where users can access their favorite shows.
Currently, Apple Music offers a catalog of 70 million songs and is considered one of the most popular music streaming services. Streaming does not give the subscriber ownership of the song. Still, you can listen to Apple Music offline. If you purchase music via iTunes, it's saved in your library and becomes available in Apple Music. Such a sequence may confuse new listeners, but that's how it works with Apple products. With Apple Music’s fast-paced growth rate, it is clear that music listeners are opting for music streams to download.
Apple Music is a streaming platform, while iTunes allows users to download songs. Apple Music has dozens of useful features, which you can find in this video.
Below is the table that represents major differences between Apple Music and iTunes. These points are essential for musicians in terms of promotion and music sharing.
|
Feature |
Apple Music |
iTunes |
|
Access Model |
Subscription-based streaming |
Pay-per-download |
|
Music Ownership |
No – users stream content |
Yes – users own purchased music |
|
Monetization |
Per-stream revenue for artists |
One-time purchase revenue |
|
Offline Listening |
Yes, with an active subscription |
Yes, after purchase |
|
Promotion Tools |
Apple Music for Artists, Toolbox links & widgets |
Purchase links, limited analytics |
Apple Music Tools for Promotion and Analytics
This streaming platform has a few music promotion tools that you can leverage to grow your audience.
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Apple Music and iTunes services for artists
Having examined the differences and the reasons you should use Apple Music, let us now explore the services available for you as an artist on Apple Music and iTunes.
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Apple Music for Artists
Apple Music for artists is a platform developed by Apple to make it convenient for artists to track their progress across both Apple Music and iTunes.
The Apple Music for Artists dashboard displays information on radio spins, plays, songs, and album purchases. Such a feature makes it simple for the artist to monitor the performance of their music because they have the necessary analytics.
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Apple Music toolbox
Apple Music toolbox grants access to playlists, artists' pages, songs, and albums. You can share links via social media platforms, encouraging fans to engage and listen to your tracks on the platform.
Another thing that you can do using the Apple Music toolbox is make widgets via the widget builder. You can also make some banner art using the banner builder. Still, using built-in tools may not be enough. In this case, consider using iTunes promotion. It's a location-oriented package that helps you effectively share your music across the USA, UK, and other areas.
Why Should You Use Apple Music?
With a variety of music streaming platforms in the market, it can be hard to decide which one to settle on if you want to use just one. What do you stand to gain if you settle on Apple Music?
Here are a few reasons you should use Apple Music.
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Raw data/analytics
Apple Music for Artists makes it simple to monitor your music performance due to regular data updates on your plays, radio spins, song purchases, and album purchases on your Apple Music for Artists dashboard.
With this information, you can intimately understand your audience. There is information on their location, ages, gender, and other characteristics. Such data gives you a clear picture of your audience demographics.
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Higher rates
Apple Music offers higher royalty payments compared to other players in the market. This platform offers higher rates than its close opponent, Spotify. This should be one of the reasons you sign up for this platform.
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Audience size
Apple Music currently boasts about 90 million active users, 60 million of whom are premium subscribers and those on free trials. With these kinds of numbers, you know beforehand the potential audience size at your disposal that you could cover.
Learn How to Collect Royalties from Apple Music with the Guide from Artist Push.
How to Grow Your Presence on Apple Music
Developing a strong presence requires some essential steps. First, you have to get verified. There are many inauthentic people out there ready to claim what is yours for themselves. So, as much as it is a requirement by Apple Music that you get a verification badge, it’s a good thing for you. Proceed to iTunes Connect and claim your artist profile. It takes a few days to a week to get verified. Once it's done, get to work. Get your music on the platform. Getting listed may be all that is on your mind, but getting on those playlists wouldn’t happen if your music is not released. There has to be something to list. The first step, therefore, is to upload and release your music on the platform. After that, create music playlists. Whereas it may take just one song to break you out as an artist, Apple Music boasts about 50 million tracks in its music catalog. It means that your music may not have a huge chance of being picked or placed in playlists. Apple Music is not like Spotify or any other streaming platform because it doesn't have third-party curators involved in the process. Their public playlists are made by the Apple editorial teams or other companies in cooperation.
Building a following on Apple Music is the next strategic step in your promotion campaign. You need a substantial following to draw the Apple Music curators to your page. The same way it works with Spotify promotion, you increase your follower count by investing in organic promotion, ensuring stable growth. Use your social media platforms, creating a profile on major platforms like Instagram, TikTok, Facebook, etc. Share information about releases, engage with your followers, and work on building a solid personal brand.
Consistency is key, so consider delivering releases constantly. The more tracks are available on the platform, the more chances you have of being on the playlists. You show to your fans that your music will appear regularly, so the audience will stay active, engaging with your music and wait for the upcoming releases. Keep your music profile active, and it will pay off.
To stay active and effective, craft a release schedule and adhere to it. Make sure your tracks have the appropriate quality to be released on Apple Music and iTunes.
Work With a Publisher and Collaborate With Other Artists
If you have some coins to spare, hire a specialist to get your tracks published. A good publisher has valuable connections with DJs and producers, allowing you to effectively share your tracks among listeners.
Still, you should be very attentive at this point and ensure you get a legitimate publicist. Some individuals are waiting to trick beginners and leave them with zero funds, so months of Apple Music investments will be gone for nothing. Don't let that happen.
Contact other artists and get referrals if you are unsure about the people you meet. Build connections and ask for a publicist who may accept your offer. You will split the revenue, but your overall engagement will rise significantly, increasing the income and creating a better presence.
Music collaboration is a great way to establish yourself as a new artist. The right collaboration can promote your music and draw the playlist curators' attention to your page.
When choosing an artist for collaboration, it's best to pick those who work in the same genre. You mutually expose each other to your respective fan bases and help each other increase your audience coverage when working together. Create co-author posts on Instagram, release songs simultaneously, and organize live audience engagement to become recognizable. It's basically a free Apple Music promotion, as you don't have to pay extra to work with others.
iTunes Promotion: Appear on the Top 100 Chart
Being featured in the iTunes top 100 charts is a privilege that places you on the level with the most popular musicians in the niche. First, you invest in recording and music development. Next, you focus on high-quality distribution, and iTunes promotion services from Artist Push become a nice solution. to maximize your sales and make your Apple Music profile more clickable. To make your efforts impactful and effective, consider following these points to help your music stand out.
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Use a strategic approach to release your music
You must strategize your music release to ensure that you release your music at a time that is most impactful for your music. The trick to doing this is releasing your music 5 to 6 weeks after uploading it on iTunes. This gives you the time to promote your music, increase pre-release sales and orders, and monitor and analyze the market. Also, to note, iTunes selects the artists to be featured in this list weeks before the placement.
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Create hype around your tracks
Plan and execute a promotional campaign to make people hear your songs. If nobody heard about this track, then why would they get it on iTunes or listen to it on Apple Music? Use social media and establish a presence on music forums to drum up support for your music. Use storytelling, show the value of your product, and make sure people get familiar with your tracks.
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Consider the competition
When it comes to releasing your music, try to pick a time when major artists and record labels are not releasing their music. This will help you avoid staying in the shadow. It is not a guarantee that you will get this figured out, as there will not be such an ideal time. However, you still can get a proper timing and avoid being pushed away by major releases.
iTunes prioritizes albums over singles. When your tracks are categorized, it's easier for listeners to find them, and it's easier for you to push them together.
Adapt Strategy for Apple Music Playlists
When creating a playlist on Apple Music, there are a few things to consider to get the most out of that playlist. We summed up key points musicians should consider when pushing their music on the platform.
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Choose songs from artists whose music styles are similar to yours. This will give the playlist some element of harmony.
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Include the songs within your level of popularity. Super famous songs get featured in lots and lots of playlists, and there is a very slim chance that such artists will feature you in their playlists.
With songs at your level of popularity, artists you feature might create playlists featuring you in return.
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Pick songs that can be easily downloaded as singles. This increases the chance of customers buying the entire playlist.
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Don’t overload the playlist. The temptation to include several of your songs is great, but don't over-commit.
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Use new releases. The probability that someone has not yet heard a newly released song is high. A new song has not yet been featured in many playlists, which makes new releases ideal in this case.
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Make as many playlists as possible. This is one of those scenarios in which more is good. Make as many playlists as you can featuring as many artists as possible to maximize your iTunes sales.
Creating diverse playlists will give you an advantage in the niche and on the global market as well. When a specific topic is presented from different angles, it improves perception and makes you a more valuable artist. Also, check the top hits of Spotify in 2025 so far.
iTunes Promotion Success Story
The story of Jaydon is not just an inspiration. It’s a case that shows how effective iTunes promotion can be. In the first 48 hours, the artist got 1,500 + sales and over 500,000 views on TikTok in the first 4 days.
The final point of this complex promotion was Jaydon’s appearance at the #24 spot on the hip hop chart on the US iTunes. The overall streaming growth was 310%, allowing our client to get on top of the genre. That’s how high-quality investments might help you empower the talent.
Push iTunes and Apple Music to Get on Top
Apple Music and iTunes are some of the biggest platforms for artists in this digital era. That being said, it’s one of those things you have to do right if you are going to succeed. Despite their disadvantageous subscription model, which is 100% paid, independent music artists keep releasing tracks and spending additional funds on promotion. In case you are going on Apple Music and you want to get your music heard, you have a chance to make it happen. With complex organic promotion from Artist Push, you will gain visibility on both iTunes and Apple Music. Professional managers will stay with you all the time during package execution, so you will control the progress and see changes in real time.
Implement changes today to see how your brand grows on Apple Music, launching an effective iTunes promotion at the same time.
How to Promote Music on iTunes?
How to Promote an Apple Music Playlist?
How to share Apple Music Tracks via Instagram?
How do I submit music to a playlist?
Does the Apple Music profile matter for promotion?
Ifeoma ngwu Onyia
I love apple music
I love apple music
Ifeoma ngwu Onyia
Promote my music pls
Promote my music pls
Ifeoma ngwu Onyia
I have up to six singles but I want you to promote me with one for now
I have up to six singles but I want you to promote me with one for now
Canddy Kenny
I also own an Apple Music playlist and Apple’s been doing some big things lately. Let me add more that on the base left corner of your iTunes window, there is a + sign. Click it. After this, get to your collection in the iTunes store and select a portion of your tunes. You don’t require such a large number of them.
Only one or 2 of them will be alright. You don’t need the playlist to be a duplicate of your collection. Presently experience the iTunes store and drag more melodies from various specialists. At long last, survey the playlist and distribute it.
I also own an Apple Music playlist and Apple’s been doing some big things lately. Let me add more that on the base left corner of your iTunes window, there is a + sign. Click it. After this, get to your collection in the iTunes store and select a portion of your tunes. You don’t require such a large number of them.
Only one or 2 of them will be alright. You don’t need the playlist to be a duplicate of your collection. Presently experience the iTunes store and drag more melodies from various specialists. At long last, survey the playlist and distribute it.
Jackie Jack Artistic
Guys, I’ve tried iTunes promotion. Whenever our songs are featured on iTunes, there are a huge number of artists who have their eye on the list. Let me increase your knowledge of iTunes promotion. You should strategize your music discharge to guarantee that you discharge your music during a time that is most significant for your music. The secret to doing this is discharging your music 5 to about a month and a half in the wake of transferring it on iTunes. Well, don’t get offended by this ;)
You may not have a recording label but let this not compromise the quality of your music.
Guys, I’ve tried iTunes promotion. Whenever our songs are featured on iTunes, there are a huge number of artists who have their eye on the list. Let me increase your knowledge of iTunes promotion. You should strategize your music discharge to guarantee that you discharge your music during a time that is most significant for your music. The secret to doing this is discharging your music 5 to about a month and a half in the wake of transferring it on iTunes. Well, don’t get offended by this ;)
You may not have a recording label but let this not compromise the quality of your music.