K-Pop Artists Wining The Popularity Games - The Question Is, Why?
The K-Pop genre has taken the world by storm. This phenomenon is called Hallyu, which refers to the Korean wave that has drowned the world with music - never heard before! The world all over is addicted to music produced by Korean idols and bands. Their songs are dominating the Billboard Hot 100 list regularly!
This is very surprising as the music produced is not entirely in English. Does it sound strange to you? Well, that makes the two of us! But no need to worry, as we can decipher this mystery together. To do that, we need to go back to the basics.
Where Did K-Pop Even Come From? Where did it all Begin?
Few years ago, nobody knew what K-Pop even was, how is that they have emerged from the shadows and taken over the music industry? I thought the same but it turns out, they have been here for long, the only thing is that they were not recognized earlier.
How Does this Music Genre Standout from Several Others
★ K-Pop is short for the music industry in South Korea. The genre of music is a collection of different genres amalgamated into one. K-Pop was given birth to by a very popular Korean boy band, called Seo Taiji&Boys . This band laid the stepping stones for all the emerging K-Pop idols and bands. In 1992, this band of three young boys performed in a live television talent contest.
Their music not only stunned the judges but also won the hearts of the audience. Their music was not very common, but it was the first time that the audience got to experience something different. The boy band performed a fusion of different songs. Not only that, but they also danced in complete synchronization.
Isn't it a good producer job?
Despite their stellar performance, they did not get the scores that they deserved and finished last. The boy band must have been devastated but not for long as just after a few days, the song they sang on the show made it to the top of the charts. The more interesting detail is that this song ruled over the charts for a whopping 17 weeks. This is when K-Pop started to look up and never looked back.
Then again, in 2012, the worldwide hit 'Gangnam Style' reinforced the brilliance of K-Pop. The song was widely listened to, danced to, and even watched on YouTube. This is when people recognized K-Pop as a mainstream trend.
At the moment, K-Pop is not just about the music, but it is about the complete aesthetic that comes with the music. This includes their carefully orchestrated chorographical routines, the fashion, and surprisingly the lifestyle. All this and more is included in the package that is presented to the world. K-Pop is something that the world has not seen before and is fascinated with. No matter what kind of music you like, the music produced by K-Pop stars is all-inclusive, which is a massive the reason for their wide-reaching audience.
It is not easy to fathom the rapid popularity that K-Pop has received. What are the reasons behind their popularity? Well, let us take a closer look.
What Is The Hype Of K-Pop All About?
Even if you do not enjoy the music, you still must be familiar with names like BTS and or Black Pink. The question here remains, why are they so popular? What is making them gain so much popularity? To answer these questions, we have conducted quite a great deal of research. K-pop music has influenced people all over the globe, what made them do that? We have some propositions here:
The Best thing about K-Pop is that it Does Not Discriminate
Do you often listen to songs that your mom thinks are rubbish? Do you know how to create a song that worth listening? Is your music taste poles apart from that of your best friend's? So it is decided that all of us have different music preferences and these preferences are the biggest reasons why music is divided into other genres.
However, when it comes to K-Pop, there is no distinction of any kind whatsoever. K-Pop touches the hearts of people of all genders, ages, and music tastes. Many people are under the illusion that only teenagers are the target audience for K-Pop music, but the reality is a much different affair.
The songs are predominantly Korean, but that is not an issue for the K-Pop enthusiasts as they resonate more with the music itself than the songs.
"The lyrics of K-Pop songs are usually significant, which is also why many people gravitate towards Korean music. You can find music from all genres here. Do you like rap? K-Pop has got you covered. Is Ballad more of your music taste? No worries. K-Pop has the widest variety of music".
Highly Engaging Performances
Among the most popular things about K-Pop is the concerts they manage to pull of each time. Concerts of K-Pop artists are expansive. You get a lot of pizzazz at a K-Pop show. The first thing is the mind-blowing performances. K-Pop invests a lot of money on the visual aspect of the music with extravagant stages and theatrics during the performances. Then comes the performance itself. K-Pop artists usually come up with a very well-synchronized dance that almost always mesmerizes the audience.
In addition to this, these concerts are a great example of story-telling. The show is directed so that each song tells a story not only through the lyrics but also through the music itself. It is because of its highly engaging nature that K-Pop performances go viral every now and then.
Probably the most exciting thing about K-Pop groups is that they are extremely close to their band members. This is very peculiar for the rest of the world, but for K-Pop artists, this is the norm. From the beginning of their careers, as these idols are required to live together. In addition to this, these idols might even know each other before they make it big. This bond is of great amusement to the world, which is why their fans love to see more of it.
Music That’ll Make You Want to Move and Move and Move!
K-Pop idols really do have the moves like Jagger. They give their audience the complete package, from being extremely talented singers to being amazing dancers. Their dance moves are simply mesmerizing which is why more and more people are gravitated towards their mind-blowing performances. It is not easy to learn and synchronize the complex dance steps that K-Pop idols have to learn and perform. This only adds additional marks to their merit.
Constant Social Media Presence, and It’s Still Increasing Everyday!
K-Pop idols are extremely active on social media. They remain in constant contact with This world, which is why most people are intrigued with them. Since they are always available on social media, their content is a great engagement for their fans. Their content is actually exciting and can keep fans hooked on for hours on end.
Something You Can Rarely Say About Fans of Other Types of Music
The fan culture of K-Pop is very fascinating. They are considered to be the most passionate fandom among all other fandom. Their passion knows no bounds, they would stand for hours on end in a long line just to get a glimpse of their favorite Idol. In addition, you can also see the power of this fandom when their idols call upon them to stand up for a cause. Several thousands of dollars are often donated by fandom just because their idols requested them to donate for a good cause.
All about the Aesthetic – One of K-Pop’s Biggest Appeal
K-Pop is not just about music or dance but it is about the complete aesthetic that these bands and individual artists give off. This aesthetic includes the attire of these celebs, the extravagant lifestyles, and even the merchandise that is associated with these bands. For instance, you can have animated characters for the popular members of the band BTS. Their fandom associates several things to their favorite bands, and that includes colors such as purple. This generally creates a hype that grabs other people's attention, giving more popularity to the bands.
Music you’ve never heard before
There is no doubt that the music they put out is very catchy. The tunes are easy to bob your head to, and the tune can be stuck in your head all day long. It is because of its catchy music that people are interested in the music they produce. K-Pop is also making its way into workout playlists of people. You can easily bust a move to it and maintain high energy levels throughout your workout.
These were some of the reasons we believe that K-Pop has gained immense popularity and continues to do so. It is interesting to see so many people who do not know or understand the language take tremendous joy in listening to K-Pop.
K-Pop Vs the Rest Of the Music World
The music world is full of artists from all different genres but why is K-Pop getting the biggest share of the limelight? It is mind boggling how K-Pop with all its madness has preceded all other music genres. How did the other music genres even allow this to happen? We have a theory!
K-Pop has taken over the world just like Mc Donald's. Yes, the fast-food chain! It may sound utterly bizarre to you, but hear us out!
McDonaldization of society is a concept that discusses the influence of an entity or an ideology that takes over the globe. It follows the example of the actual food chain that has managed to make their mark in more than 100 countries worldwide. In the same way, K-Pop has been able to expand its audience to countries far and wide.
Yes K-Pop is Taking Over
The question is, how? The theory of McDonaldization suggests that using a planned approach that appeals to the social world, you can expand your popularity and demand. The concept of McDonaldization  also coincides with the concept of Disneyization. Both of them suggest that by propagating culture and making it globally available you are able to increase the consumption of whatever good or services you put out!
K-Pop by being widely available, non-discriminatory and in touch with international trends, is giving tough challenge to other genres of music. The hallyu concept is an accurate representation of this, as you can now see South Korea in many things we do. From skin care, to street-style and most importantly music, the culture is creeping over the world and reaching great heights of popularity.