Reaching 10 Million Views on YouTube Shorts

YouTube shorts a short-format videos that can’t be longer than 60 seconds and are mostly vertical. The main idea behind creating such a format is to make an answer to TikTok, which also focuses on short vertical videos. Moreover, it’s an option to cut the classic videos into smaller parts and make it easier to digest the needed content. Still, more and more people start their content creation activity as they get inspired by other individuals. They see how rising stars perform on YouTube and what they achieve over time. They got inspired and started working on their channels to achieve the same results. In this article, we will discuss the following:

• Why you should focus on working with YouTube shorts?
• Why do the trends matter and how to work with them?
• How to optimize the YouTube short length to get more views?

Both beginners and experienced creators were able to realize their ideas through this format by generating niche-related content. Short and impressive, such videos quickly became popular and drew people’s attention from the first seconds.

Why You Should Focus on Working With YouTube Shorts?

The reasonable question is why creators should focus on increasing YouTube short views when they succeed with regular content. There are multiple reasons for this, and now we will go through all of them. First, your channel becomes more recognizable and visible. You show your channel to those who don't watch classic videos and focus on shorts only. For example, some creators cut their videos into small pieces and make them available in the YouTube Shorts section. This move allows them to increase their audience and have more engagement (let's not forget that YouTube shorts can be monetized, too). If you get one million short views, it will be a solid bonus to your regular revenue. 

The second reason why you should work with YouTube shorts is because people don't choose to watch your content. When they scroll through the shorts, the system presents new pieces of content one after another. They only decide whether to watch your content till the end, engage with it, share, or skip it. It's a different approach compared to long-form content when people ignore the videos if they don't find them attractive. 

Do the Trend Research

Trendable content is a key to virality on YouTube. You need to find the topic that delivers the most views and makes people engage with the content. Watching dozens of shorts won’t be enough, as you need to go further and make an in-detail research. Check Reddit posts, check the content the same creators generate on TikTok or Instagram. Don’t hesitate to use Google Trends because this tool also helps to identify trending topics.

Do the Trend Research

Trendable content is a key to virality on YouTube. You need to find the topic that delivers the most views and makes people engage with the content. Watching dozens of shorts won’t be enough, as you need to go further and make an in-detail research. Check Reddit posts, check the content the same creators generate on TikTok or Instagram. Don’t hesitate to use Google Trends because this tool also helps to identify trending topics.

In this video, the author explains how to use Google Trends to identify new trends. For example, you can start by searching for topics in your country.

When you finish your research, write down 20 viral topics you can create your content around. It’s essential because the next step to reach 10 million views on YouTube shorts is to generate ideas for your content. Rewatch the last 10-15 videos and pull inspiration from them. Remix the ideas used by authors and add something unusual that will be your trademark. 

Focus On Quality, Not Quantity

It’s essential to have high-quality audio and video as these are two main elements of your content on YouTube. Once you record videos, get yourself a good camera with a sensitive microphone. Prepare for the recording: ensure the lightning level is good, and you look outstanding in the frame of your camera.

YouTube shorts guide for beginners 

Despite its short duration, shorts need a proper structure. Start with hooking viewers' attention. Tell an unbelievable fact about the main topic of the video so that people will stay and watch. Keep the narrative engaging and ensure you stick to the plot. Deliver your message precisely so the viewers will understand the main idea of your video. Make your content matter and ensure it positively impacts the audience. If your videos quickly gain views and likes, it means your plan works.

Carefully Edit Your Content Before Posting

Editing is a must for any content creation. Whether you work edit videos for Instagram Reels, YouTube shorts, or TikTok, you'll never achieve 10 million shorts views if your content is not edited properly. Tools like Apple Final Pro Cut, Apple iMovie, or DaVinci Resolve will give you plenty of advantages. You will be able to cut fragments, add more special effects, and customize your content way better than if you used default editing tools on your smartphone. 

Find the Optimal Length for Your Content

YouTube shorts can't be longer than 60 seconds, but it doesn't mean that every piece of content should meet these requirements. Your goal is to achieve as many views as possible and make people engage with the videos, as it triggers the algorithm. To make the view count, it's essential to make viewers watch at least 10 seconds of a video. Depending on the niche, find an optimal length for your content. The faster you do it, the more chances you get to skyrocket your shorts views. 

Create a Proper YouTube Video Title and Description

Once you create high-value content, you need a proper presentation for it. Put a trigger into your title so it will force people to click on your video and watch it. The description is also important as it allows you to add more information about the video, reveal some details, give another hook, etc. Also, the description is a space for hashtags because they’re also an important search tool.

Also, think about adding captions and emojis to the video. It can be a part of the preview and appear in the text during its length. A funny emoji or a triggering caption catches attention almost immediately and allows you to get more views from interested people. 

Now, more about hashtags. Don’t rush and add every single tag that somehow relates to the topic. Choose wisely and select tags that are:

• The most trending
• The most engaging

Get more information about hashtags by watching the video below. You will not only learn how to use hashtags to your advantage but also discover the most common mistakes that lead to engagement drops.

Come Up With an Optimal YT Video Length

YouTube Shorts are meant to be short. It’s obvious, but sometimes people forget about it, and their content becomes unattractive to viewers. You can avoid such a mistake and optimize your content to make it engaging and entertaining. Shorts typically are in range from 15 to 60 seconds. The goal is to deliver your message and keep the audience interested, so consider including only the most valuable information in your content. Analyze what other creators do and how they optimize the content. 

In the example we present here, an author selects a popular “People vs Cartoons” topic, showing how different real-life situations are shown in cartoons. This video has more than 17 million views and nearly 7 million likes.

Surprise Viewers With an Eye-Catching Thumbnail

First impression means a lot because it’s the first things people see when interacting with the content. The thumbnail should be relevant to your content and draw attention from the first look. The more impressive it is, the more people will click on the video to watch it. Remember: you don’t need to use fragments from your videos as thumbnails. Find some eye-catching images and customize them to impress people even more. Highlight key elements and add a message or a call-to-action so people won’t ignore it in their feed.

Below is a short guide about how to add thumbnails to Youtube Shorts. The author describes two methods and gives editing tips for beginners.

Post YouTube Shorts Consistently

Once you achieve an appropriate quality, it’s time for the high quantity. Being consistent is essential for social media activity, especially if you set a goal to reach 10 million views on YouTube. When subscribers see new posts regularly, they know when to expect the next episode. By being consistent, you also build credibility and show why the users should stay with you.

Let’s analyze the approach of Daniel LaBelle, whose videos keep getting millions of views. He posts content on YouTube shorts consistently, getting millions of views on each post. Of course, the follower count makes the difference, as he has 28,6 million of followers. Also, he uses short and accurate descriptions. He doesn’t need hashtags because his content is already viral and keeps getting views even after a long time. Still, if you are only beginning your path as a content creator, you can give yourself a starting push by using YouTube shorts promotion. You get organic views from real people, which immediately gives your content a higher rank.

If you want to tell a story using YT shorts, you have to make people watch every part of it. Give them a hook or leave them thinking of what will happen next. They won't ignore it and proceed to the next part.

Create a schedule and upload new videos according to it. It doesn’t mean you should do it daily: analyze your follower’s activity and decide what will be the best time to upload new shorts. Your channel analytics will give you more details, so consider making an analysis monthly.

Use Promotion

Never underestimate the power of social media promotion. Sharing links to your videos is a must. Each platform has a different audience, and it’s a great chance to present your content. Cross-platform promotion allows you to reach higher engagement and make more people watch your content. Moreover, by sharing videos that way you also promote your channel, which leads to a bigger follower count.

Create engaging posts for effective cross-platform sharing. You will point out the value of your content and describe why it’s worth watching. Write a fictional story to hook attention and make a transition to your video. If you think it’s not enough, try the YouTube promotion package and boost views. 

Improve Your Content Creation Capabilities on YouTube

It’s hard to disagree that short-form content is taking over on all platforms, including YouTube. Most content creators refresh their strategies and create shorts to get higher engagement. However, this type of YouTube content needs a special approach at all stages, including creation, posting, and promotion. Beginners should follow the basic recommendations carefully to achieve an appropriate quality, build up their community, and blow up the whole platform. Success comes when you constantly improve in what you are doing, and achieving 10 million views on YouTube shorts videos is not impossible. Focus on the quality of your content, get more views and engagement, and you will succeed.