How to Raise the Hype Level of Your Instagram Story?
When Instagram stories were revealed in August 2016, they made a significant difference. With this option, users can take pictures, record videos, or share someone's posts in their feed. The main feature of this type of content is that it disappears after 24 hours. Lately, Instagram allowed users to save their stories, creating compilations with up to 100 episodes. They are showcased in your profile, and others can see them.
Content creators, influencers, and bloggers actively use Instagram stories to realize their ideas, and collaborations, and share sponsored content. Most of them use storytelling to present products or services, starting with a hook and ending with a punch, giving users several convincing arguments to proceed, use promo codes, and purchase whatever is promoted. The only option to make Instagram stories work better is to raise the hype level. Whether you want to boost engagement, enhance communication with your subscribers, and become a better creator in your niche, you need to get more hype. In this article, we will tell you everything you need to know about the hype level and how to boost it.
"Hype Option" on Instagram: More Visibility for Your Content
The latest feature available on the platform is called a "Hype option". It allows users to leave comments on others' stories instead of directly responding to the post. Why is this option advantageous? There are several reasons:
- You don't get your feed spammed.
- Comments are visible to other users, so they see who already shared their opinions.
- Comments do not replace other types of engagement (likes, emojis, and direct responses).
As an influencer, you can encourage your audience to interact with the content using the Instagram hype feature. Engagement with stories will make a positive impact on your content, so it will appear in the feed of people who do not follow you. Once you combine this option with a paid Instagram promotion, you will get on top of the game.
Use Hashtags and Location Tags to Get Better Engagement
Now, let's talk about tips and features that can help you increase engagement and get more hype on your Instagram stories. The first option is to fill up your content with tags. A lot of users think that this works only for regular posts, as they get more likes, comments, and shares. The same scheme works for stories. When you add tags, you indicate your content in the global network, making it easier for others to find them among thousands of similar posts.
Proper hashtag usage is important, especially if you want to push your content via Instagram. If you are a musician, Instagram becomes a solid marketing tool. In this article, we tell more about using Instagram for marketing purposes.
Besides using tags, you can also post stories to announce releases. If you are a musician and you will release a new song soon, start a countdown till release. For example, if a track will be released within a month, post a countdown story once or twice per week, reminding your followers that something big is coming, and they will be the first to hear it.
Saving Stories to Highlights - Does It Make the Difference?
We mentioned that stories disappear after 24 hours, but you can save them to Highlights, so they remain available. Still, simply saving it may not be authentic. Make them stand out by creating multiple categories (work, time for yourself, family time, etc.). Your followers will know what content to expect in every category.
50 Cent created his Instagram Highlights with a trademark cover for each category.
Make Users Engage With your Stories
Engagement is a key to success on social media like Instagram. Getting a specific number of views on your content may not be enough to make a difference and stand out as a creator. You have to make something interesting and unusual to make old followers stay and new people subscribe to your profile. Ask users to engage with your content by leaving hype comments, participating in polls, or even clicking on impressions. Such actions are important for multiple reasons:
- You understand how many of your followers remain active and are interested in your content.
- What are their preferences (perhaps you should change your content strategy somehow)?
Sometimes, the data can be inaccurate because of different time zones, people's schedules, etc. Still, it will give you more information, so you can implement changes in your content, create posts with more interactions, etc. Your content may lack that one push to make people engage. Once it's done, your stories will get more views, likes, hype comments, and direct responses.
Plan Your Stories to Keep Followers Interested
When you know what you'll post today, there's no need to rush searching for ideas, creating low-quality stories, and expecting high engagement. Since you understand how many stories you'll have, you will have enough time to develop content (images, videos, compilations, etc.), add tags, and polls, and write text for further information. Moreover, it's also important to set time frames for posting. Every day, people's peak of activity is different, and posting content at one time is not a good idea. Analyze the activity of your audience and develop your own posting schedule.
How to Push your Instagram Stories?
The most effective way to promote your content on any platform, including Instagram, is to combine free and paid promotion. Free promotion is about sharing your content on other platforms like Facebook and TikTok, asking users to proceed to Instagram and follow you there. Paid promotion is about investing in organic engagement. You get an Instagram Pro Package with likes, follows, and comments. It will bring you real Instagram users who will also engage with your stories, making Instagram hype comments work and giving you more engagement.
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