Bringing Your Music to Spotify Editorial Playlists in 2025

Spotify stands as the most popular music streaming platform, with over 400 million users and around 180 million subscribers. Also, there are thousands of playlist curators evaluating music and forming playlists. Over the years, Spotify has turned into a large ecosystem where everyone is seeking the best spot to create, share, and get revenue. Artists who only begin their careers by publishing tracks on Spotify are looking to receive solid engagement as soon as possible, so they push their music to attract listeners. One of the ways to speed up your music push and make people notice your tracks is to make them appear in Spotify editorial playlists. This is a free option, and it may give you more engagement, which directly impacts the revenue. Still, getting your tracks to Spotify playlists won't happen in a flash. It takes time to properly submit your music and see changes in the engagement level.

Below is the table with key stats about Spotify editorial playlists so far in 2025.

Key Statistic	Key Statistic
Boost of Engagement	Tracks on editorial playlists experience up to a 50% increase in engagement within the first week.
Most Followed Playlists	Today's Top Hits: 34.5 million followers
	Top 50 – Global: 16.9 million followers
	RapCaviar: 15.8 million followers
	Viva Latino: 15.0 million followers
	All Out 2000s: 12.2 million followers
Stream Contribution on Spotify	36% of Spotify's total streams originate from personalized editorial playlists.

What are Spotify Editorial Playlists?

Before talking about methods of getting your tracks to the playlists, let's define them and what they stand for. Overall, there are three major types of playlists on the platform.

Editorial playlists are managed by the editorial teams that create personalized compilations for each user. Since there are over 600 million users on the platform, it takes a lot of resources to make it happen.
User-generated playlists. These sequences are created and edited by users. They usually do it for special occasions, assembling tracks for road trips, parties, etc.
Algorithmic playlists are personalized mixes created by users based on data analysis (engagement, preferences, etc.), offering something related to the listener's music taste. The most popular algorithmic playlists are Release Radar and Discover Weekly.

In one of our recent articles, we discussed the impact of playlist plays on your Spotify activity. Appearing in any of these playlists will boost your music, giving you organic plays and engagement. Moreover, if your music is played by premium users, it will be more valuable and bring you more royalties.

Getting your music on Editorial Playlist: Direct Pitch

Now, let's discover how to get your music on Spotify's editorial playlist. The first method is a direct pitch. It means choosing a "pitch a song" option in your profile. You choose the "Music" tab and select the option "Pitch a song." By doing that, you submit your music without scheduling a release. After doing this, proceed to the page where you have to add personal information about yourself. This includes song metadata (title, genre, artist name, producer name, etc.). Once it's done and your music is on the playlist, you can access the dashboard on Spotify for Artists and receive streaming information, including the number of streams, the source of engagement, etc.

How to Find the Right Playlist for Pitching? Find the Right One

Pitching tracks to random playlists is not an option because it won't give you the desired effect. The idea is to find a playlist relevant to your genre and style. How to do that? By analyzing playlists using available tools. How to perform an analysis? Try the following methods:

Use the search bar and search for preferred playlists. Use keywords associated with these playlists. Words like "rock" or "hard rock" may give you the needed results.
Check algorithmic playlists like Discover Weekly or Release Radar. They both are created considering your preferences, so you can find mixes that represent the same genre.
Check the profiles of other artists. Check how other musicians organize their playlists. Some artists share mixes on their pages, so it's not tough to find the right playlists on Spotify.

How to Craft a Pitch

The best way to get a pitch is to craft one, as it maximizes your chances of getting into the Spotify editorial playlist. Everyone wants their music to be heard, but only the most creative musicians receive the highest engagement and take advantage of the Spotify playlist system. So, how to get an impressive pitch for a Spotify playlist?

Make a solid introduction and describe your music activity.
Mention major achievements or rewards you received.
Identify the genre and music style you are working in.
Point out key elements that differentiate your tracks from other music on Spotify.
List your recent releases.
Add links to recent singles and albums.
If your music was used or mentioned in TV shows, commercials, or movies, mention this.
Add links to your social media and personal website (if you have one).

This information is essential for Spotify playlist curators. They check dozens of pitches daily to find musicians whose music is the most valuable. Your goal is to hook their attention and show why they should choose you instead of someone else. For example, if you mention specific information about your tracks (the message you push with them) or what inspires you when creating music, it will make a difference.

Is Playlist Pitch Impactful for Music Promotion?

Proper playlist placement plays a major role in artist development. Spotify playlists are streamed by millions of users daily, generating mind-blowing engagement that brings income and improves presence on the platform. This is what new music needs to go through first stages of recognition to appear in charts and be used on Instagram and TikTok. Still, the editorial playlist pitch won't replace promotion. You still need a powerful push to increase engagement, get more listeners, and make your music go viral. With a powerful Spotify promotion package, you will receive engagement from organic users who even may follow you after listening to your tracks.